Thought leadership

Lawyers and law firms are ideally placed to use thought leadership as a key element of their business development activity.

We will work with you to build thought-leadership campaigns that deliver strong results. We will help to:

  • identify thought-leadership opportunities
  • profile the campaign with editors in the media
  • run the campaigns on your behalf
  • write high-quality publications for future marketing

Whether it’s a small survey of opinion in a local market or a major comparison of good practice in international regulation, thought-leadership campaigns will deliver:

  1. Numerous opportunities for you to engage, and seek the opinions of key target audiences throughout the process from information gathering to post publication events, deepening your contacts in key markets.
  2. Significant media coverage in key sector and mainstream media and enhanced media relationships for your key organisational leaders – establishing your firm as being open to comment on key issues going forward; a good message to help sustain relationships with key media contacts
  3. A high-quality publication which you can use for firm marketing for 12-18 months

Call us on +44 (0)20 3475 3727

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