Social media is a vital tool for building a personal and corporate brand. So how can we use it effectively and mitigate the risks and its dark side? And should social networks should do more to protect users and if so, what? The panel also discuss best practice, good tactics, and what to do if it all goes wrong, looking at real-life examples. Those wanting to build a brand online are guided how to do it safely and effectively.
Panelists: Leigh Nicol – Crystal Palace footballer & Associate Director, B5 Consultancy; Damian Collins – former Chair of the Digital, Culture, Media and Sport committee; Chris Scott – Senior Partner at leading reputation law firm Slateford; and Eduardo Reyes – Commissioning and Features Editor, Law Society Gazette.