Bids and tenders

Winning work – understanding why clients buy

Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition to the importance of robust processes such as  'bid/no bid' criteria and...


Top tips for a fresh approach to bidding in 2021

Our head of directories, bids and awards Linsay Leslie outlines top tips and practical advice to help your bid process really take off in 2021. As downward pressure on client budgets and widespread market disruption caused by the COVID-19 pandemic continues, law firms are yet again having to devise new and...


The tender is in… ready steady… go?

Let’s face it, tendering can be a painful process and an ever-present but not always welcome reality for lawyers and in-house business development teams. ‘Traditional’ business development activities – networking, seminars and even blogs take time to translate into new clients and instructions. However, the beauty of a tender is the...


Bidding 101: know the target

As 2019 drew to a close, I ran a training session with a law firm on bidding best practice. A little bit of down time over the Christmas break gave me time to reflect on a frankly critical aspect of the bidding process. Lawyers often bid for work without really...