Purpose, messaging and brand strategy

To stand out from the crowd, law firms and other professional services firms need to have a thought through and authentic positioning and messaging before planning marketing activity. Clearly understanding and defining what your firm stands for, and how it is distinctive, provides an opportunity for richer storytelling and a more differentiated offering from a new business perspective.

Aligning senior stakeholders to a tightly articulated vision and purpose can help a leadership team agree and focus around a growth strategy. Finally, clear values that are truly ‘lived and breathed’ by a firm can assist in talent attraction, employee retention and satisfaction which has been shown to lead to happier clients in the long run.

Many firms leap straight to messaging tactics in their communications without fully understanding what makes their brand distinctive. As a result, their marketing lacks consistency and is less compelling.

Lawyers are not always good at promoting themselves, strangely shy – however good they are. MD Communications can provide the words and style if you give them the material.

Gerard McDermott QCBarrister - Outer Temple Chambers

Melissa DavisCEO - MD Communications

Melissa Davis

From the moment we met Melissa Davis and her team at MD Communications we knew that there was synergy between their approach to building long-term partnering relationships and that of Paris Smith. It was and is clear that we share the same values including in particular integrity, professionalism and trust.

Peter TaylorManaging Partner - Paris Smith LLP

What we do

  • Run purpose and messaging workshops
  • Undertake internal and external listening audits
  • Create elevator pitches and purpose statements
  • Development of brand messaging and marketing strategy
  • Brand management
  • Craft internal communications plans
  • Supporting and developing wellness programmes

MD Communications convert PR spend into brand awareness and increased enquiries.

Working in partnership to generate opportunity. Finding new ways to develop your brand.

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