The use of social media in business - and especially in law - is relatively new and, as a result, it remains a fairly unpredictable beast. As its efficacy effectively depends on the reactions of millions of different users it is a difficult thing to get right in terms of...
The opening up of the field of legal advice by the Legal Services Act last year left many in the profession wondering how the playing field was likely to change once other types of organisations began offering legal advice as part of their platform. One of the first to take...
Twitter and trolls go together like jam and cake, but over the past week the Twittersphere has witnessed the kind of uber trolling that we haven’t really seen that often before – and it has been quite a shock. Bizarrely, the action that caused freelance journalist Caroline Criado-Perez to be...
Law is one of those professions where reputations have traditionally been built on performance, on interactions, and on who you know. Given this history, the idea that a few online pages could influence whether or not a firm gets business from a certain sector, individual or company might several years...
The issue of private correspondence ‘going viral’ is not a regular occurrence for the legal profession (although Roll on Friday would like you to think it is!). Lawyers are notoriously cagey when it comes to language, knowing full well the consequences of using words carelessly. This caution is even more exercised when...
Despite the widely discussed impact that blogs and bloggers continue to have on the digital world, many remain rather skeptical about whether or not that impact actually means anything. As most of the power of the blog is not especially tangible, hidden away as it is inside statistics on page hits...
We recently ran a blogging course with a group of solicitors at our head office on Aldwych, and in preparation I took a look around the web to find some examples of law firms that are blogging well. I was surprised by two things: first, how many have taken the...
