Training: Transform your teams into top communicators
Practical training that empowers your people to own your brand, boost client trust and stay ahead of your competitors.
At MD Communications, we help professional services firms grow by making their people more visible, credible and client-oriented. Our training is a key part of that mission: giving your lawyers and marketing teams the skills to communicate with impact, build influence, and confidently represent your brand in a competitive marketplace.
Whether it’s media interviews, LinkedIn content, or internal presentations, our training doesn’t just teach the ‘how’. We focus on the ‘why’.
Because when your people show up powerfully, your law firm stands out.
Why is training important?
In today’s professional services landscape, people are the brand. Clients buy expertise but they stay for the confidence, clarity and connection they feel with your people. That’s why communication skills are no longer a ‘nice to have’, they’re a business development imperative.
Our MD Communications training equips your team to:
- Build personal brands that support firm-wide growth
- Show up confidently in media and on LinkedIn
- Contribute more effectively to BD and pitch conversations
- Navigate reputational risk with clarity and calm
- Represent the firm consistently and compellingly
And delivered in the way that works for busy lawyers and business developers:
- Practical. No theory overload. Real-world exercises, real results.
- Tailored. Every session is aligned with your firm’s brand, goals, and audience.
- Led by experts. Trainers with 15+ years in LinkedIn & personal brand building, journalism, legal PR, crisis comms and business development.
- Flexible. Delivered in-person or online. Group sessions or one-to-one coaching.
What we offer
LinkedIn: From passive profile to powerful platform
Build visibility. Grow influence. Attract clients.
LinkedIn is no longer optional for legal professionals; it’s where your next client is looking, your next hire is scrolling, and your next opportunity is just one post or comment away.
It’s time to stop thinking of LinkedIn as a static CV and start using it as your always-on, real-time BD and CRM tool.
Because the only real choice?
Do it well or risk missing out the fastest growing social platform used by the legal sector.
Introducing: The LinkedIn advantage
Training designed for legal professionals who want to be seen, remembered, and referred.
Our interactive, practical sessions help lawyers and legal business professionals build a credible presence on LinkedIn, without the fluff. We bridge the gap between platform know-how and personal brand strategy, showing you how to use LinkedIn with purpose and personality.
Whether you’re a seasoned partner, an ambitious associate, or a business development lead, we’ll show you how to use LinkedIn to build your network, raise your profile, and attract the right work.
Available as one-to-one sessions or group training, online or in person.
Want to find out more? Get in touch to discuss your firm’s needs or reserve your spot on one of our open workshops.
Profile clinic (1:1 with our LinkedIn coach)
A focused and personalised session with LinkedIn expert Emma Maule, tailored entirely to your role, goals and audience.
- 45-minute online session
- Covers: profile optimisation, content ideas, how to work with the algorithm
- You’ll receive a tailored follow-up plan to help you stay on track
The LinkedIn Lab (bespoke group training for firms)
An interactive, hands-on workshop for your team, designed specifically for lawyers and legal BD professionals.
- 60-minute session, online or in person
- Covers: personal brand strategy, content planning, brand advocacy, algorithm tips
- Includes a crib sheet of actionable tips to take away
Open workshops
We are running mixed law firm interactive workshops covering LinkedIn and personal brand – just sign up and turn up!
LinkedIn 101 (open workshop for all)
Perfect for legal professionals new to the platform or looking for a confidence boost.
Led by Emma Maule and either our CEO Melissa Davis or Global Marketing Director James Hayhurst.
- 60-minute online session
- Covers: profile essentials, platform basics, efficient ways to build a presence
- Includes a useful crib sheet and practical examples from the legal sector
Accelerate your personal brand (open advanced workshop)
A 90-minute interactive workshop designed for professionals ready to level up.
Led by James Hayhurst and Emma Maule, using real legal sector examples.
- Intensive online session
- Covers: personal brand positioning, profile optimisation, content strategy
- BONUS: 12 LinkedIn post ideas you can start using immediately
- Includes a tailored workbook and content cribsheet
Book your place
Ready to build a profile that brings in opportunities, not just likes? Let’s make LinkedIn work for you. Contact us to book a session or create a bespoke training programme for your firm.
You may also be interested in:
Our LinkedIn and Personal Brand guides and blog posts.
For spokespeople and senior professionals who want to shine in media interviews, deliver confident messaging, and stay cool under pressure—especially when the stakes are high.
Crisis communications training
Reputations matter. But sometimes things go wrong. How businesses respond in times of crisis can often define their longer-term image in the public eye.
Deal promotion training
Our course equips you with practical steps on how to promote your deals and maximise media coverage.
In-person media training
Effective communication. It’s something many people find easy to describe but difficult to master. And when dealing with the media, communicating effectively is essential.
You may also be interested in:
How to PR a Law Firm (we wrote the book)
Organic Growth
Built around the proven principles of How Brands Grow, Organic Growth is a fresh, practical take on business development. Rooted in behavioural science and brand strategy and delivered by former ad agency boss James Hayhurst, it is designed to help lawyers grow profile and instructions without resorting to the hard sell.
The Results?
Confident, credible professionals who support your firm’s growth strategy—every time they speak, post or pitch.
Let’s talk about how we can empower your people to represent your brand with confidence.
MD Communications ran a fantastic course on social media and traditional media. Melissa and her consultants were very engaging and with her help we feel really excited about marketing the firm effectively on all media platforms.
- interactive sessions
- experienced trainers
- online or face-to-face
- flexible bookings
Access the best communityteamservicespeoplepartners in professional communications.
All of our consultants have at least 15 years’ experience. We operate across the globe.