LinkedIn training for groups

linkedin training v2 em + kms

LinkedIn is a key communication tool to build your personal brand. Our group training sessions will help you to grow your confidence in understanding how to use LinkedIn for business development and get to grips with the platform’s ever-changing updates.

This training, an interactive session, will help you understand the importance of optimising your personal profile and how to structure a post to ensure it is seen by more people. We’ll discuss ways to expand your network and how to build relationships.

We consider what types of content to share and how, what you can do to support the company page, and how to use LinkedIn to amplify media coverage and event attendance. You will leave feeling confident in how to make the most of LinkedIn.

The bespoke workshops can be held online, or in-person if based in London. The workshop would cover:

  • How the algorithm works

  • How to optimise your profile

  • How to structure posts for best reach

  • How to use LinkedIn to showcase your personal brand

  • Supporting the firm’s page and employee advocacy

  • How to amplify media coverage on LinkedIn

  • How to make the most of event attendance using LinkedIn

  • Track what’s working and building on that success

Lawyers who are on their path to partnership – you are keen to grow your network and open up new business opportunities.

After the session, you’ll walk away understanding how to:

  • Optimise your personal profile
  • Expand your network
  • Build business relationships
  • Feel more confident around interacting
  • Track what’s working and building on that success

The course has been designed for those with a free LinkedIn account.

Thank you very much for your presentation to Bowmans. I think it hit the spot, provided good insight, was delivered in a very professional way and will hopefully spark some action on the part of our people.

Alice AnderssonSenior Marketing & Communications Manager - Bowmans

  • 1 hour
  • Online
  • Groups of up to 10

Course Trainers

emma maule headshot colour (1)

Emma Maule - Digital & Content Director

Emma has vast experience of leading on digital and social content strategy in the legal sector, having held senior roles in agency-side consultancy and in-house at the Law Society of England & Wales. She acts as social media adviser to our clients, with a focus on supporting the team in delivering key messages through digital channels.

Emma has been published in the legal trade and HR press on topics including improving law firm websites and how lawyers can use social media to boost their business.

Katy McEwen

Katy McEwen-Smith - Communications Director

Katy leads our employer brand team, bringing extensive expertise in PR and branding for top 100 global law firms. She helps firms ensure their culture, purpose, and values are clearly defined and authentically communicated – helping to attract, engage, and retain top legal talent.

Booking Enquiry

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All of our consultants have at least 15 years experience. We operate across the globe.