LinkedIn training for groups

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LinkedIn is a key communication tool to build your personal brand. Our group course will help you to grow your confidence in understanding how to use LinkedIn for business and help you get to grips with the platform’s ever-changing updates.

This course is an interactive session. During the course, you will understand the importance of personal profile optimisation. You will learn how effective your current social selling efforts are based on your Social Selling Index (SSI) score. We’ll discuss ways to expand your network and how to build relationships.

We will advise you on best practice for posting content, from hashtag utilisation to engaging in an effective manner. You will leave feeling confident in how to make the most of LinkedIn.

The bespoke workshops would be held online. The workshop would cover:

  • How the legal sector is using LinkedIn and in particular how a small sample of your main competitors are using the platform.
  • How LinkedIn works – covering the basics on profile optimisation, how the algorithms work and what your social selling index (SSI) score is.
  • Creating content that performs – different content types, hashtag utilisation, tagging and best times to post.
  • Joining other conversations – so you can feel more confident around interacting.
  • What could go wrong (and how to deal with it)
  • Track what’s working and building on that success
  • Q&A

Lawyers who are on their path to partnership – you are keen to grow your network and open up new business opportunities.

After the session, you’ll walk away understanding how to:

  • Optimise your personal profile
  • Expand your network
  • Build business relationships
  • Feel more confident around interacting
  • Track what’s working and building on that success

The course has been designed for those with a free LinkedIn account.

Thank you very much for your presentation to Bowmans. I think it hit the spot, provided good insight, was delivered in a very professional way and will hopefully spark some action on the part of our people.

Alice AnderssonSenior Marketing & Communications Manager - Bowmans

  • 1 hour
  • Online
  • Groups of up to 10

Course Trainers

Emma Maule

Emma Maule - Digital & Content Director

Emma has extensive digital and PR experience within the legal sector. She has created and delivered training to colleagues and clients, and designed courses for outside organisations on the role of social media within PR.

Emma has been published in the legal trade press on topics including improving law firm websites and how lawyers can use social media to boost their business.

Bev Salt

Bev Salt - Digital Marketing Director

Bev is a chartered marketer and brings over 20 years’ B2B marketing experience. Bev began her career at an accountancy and business advisory firm, and has spent her career working for service-based businesses, large and small.

Sameena Safdar

Sameena Kluck - Digital & Content Director

Sameena is a former practising lawyer, who now supports teams to showcase their expertise in the changing face and world of the legal industry. Sameena has provided training to UK offshore law firms, US law firms, Magic Circle lawyers and all those firms in between.

Booking Enquiry

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All of our consultants have at least 15 years experience. We operate across the globe.