LinkedIn training for groups

LinkedIn is a key communication tool to build your personal brand. Our group course will help you to grow your confidence in understanding how to use LinkedIn for business and help you get to grips with the platform’s ever-changing updates.

This course is an interactive session. During the course, you will understand the importance of personal profile optimisation. You will learn how effective your current social selling efforts are based on your Social Selling Index (SSI) score. We’ll discuss ways to expand your network and how to build relationships.

We will advise you on best practice for posting content, from hashtag utilisation to engaging in an effective manner. You will leave feeling confident in how to make the most of LinkedIn.

The bespoke workshops would be held online. The workshop would cover:

  • How the legal sector is using LinkedIn and in particular how a small sample of your main competitors are using the platform.
  • How LinkedIn works – covering the basics on profile optimisation, how the algorithms work and what your social selling index (SSI) score is.
  • Creating content that performs – different content types, hashtag utilisation, tagging and best times to post.
  • Joining other conversations – so you can feel more confident around interacting.
  • What could go wrong (and how to deal with it)
  • Track what’s working and building on that success
  • Q&A

Lawyers who are on their path to partnership – you are keen to grow your network and open up new business opportunities.

After the session, you’ll walk away understanding how to:

  • Optimise your personal profile
  • Expand your network
  • Build business relationships
  • Feel more confident around interacting
  • Track what’s working and building on that success

The course has been designed for those with a free LinkedIn account.

  • 1 hour
  • Online
  • Groups of up to 10

Course Trainers

Bev Salt

Bev Salt - Digital Marketing Director

Bev is our Digital Marketing Director. A chartered marketer, she brings over 20 years’ B2B marketing experience. Bev began her career at an accountancy and business advisory firm, and has spent her career working for service-based businesses, large and small.

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