LinkedIn training for individuals
There was a time when LinkedIn was just for recruiters, little more than an online resume for professionals, but this has shifted dramatically over the past five years, especially since the pandemic. Reputations are being made predominantly online now. The future of the legal industry will be a hybrid existence for us all, so the need for a first-rate digital reputation is essential.
We would like to help you get your digital reputation as good as it deserves to be, starting with your LinkedIn profile.
Profile Building | 45 minutes
During this 45-minute session, our trainer will take you through your profile so that at the end you have an ‘All-Star’ status, giving you the best chance to get more work either directly or through referrals.
You will also learn about how the algorithm works, how to structure a post so more people will see it and how to effectively share media coverage and amplify event attendance.
Content and Activity Review | 30 minutes
A regular request following training is for a review of your output after six weeks. We spend half an hour with you discussing the posts you’ve generated, looking at areas for improvement, and helping you finetune your next round of content.
This independent check in helps for a number of reasons:
Accountability – knowing you have a session with us after six weeks usually increases social output.
Questions – a safe space to ask questions and improve output.
Expertise – an outside perspective from an expert who uses LinkedIn on a daily basis.
Online.
Busy lawyers with limited time.
After the sessions, you’ll walk away with:
- An ‘All-Star’ profile
- An action plan to improve your reach and engagement
- Feeling more confident around interacting on LinkedIn.
The course has been designed for those with a free or Premium LinkedIn account. It’s a practical and interactive session, so please make sure you can login to LinkedIn on your desktop / laptop (not your phone).
Emma has provided me with informative and insightful guidance on social media management and content creation. She is knowledgeable and creative. Thank you Emma!
- 1 hour
- Online
- One-to-one session
Course Trainers
Emma Maule - Digital & Content Director
Emma has vast experience of leading on digital and social content strategy in the legal sector, having held senior roles in agency-side consultancy and in-house at the Law Society of England & Wales. She acts as social media adviser to our clients, with a focus on supporting the team in delivering key messages through digital channels.
Emma has been published in the legal trade and HR press on topics including improving law firm websites and how lawyers can use social media to boost their business.
Katy McEwen-Smith - Communications Director
Katy leads our employer brand team, bringing extensive expertise in PR and branding for top 100 global law firms. She helps firms ensure their culture, purpose, and values are clearly defined and authentically communicated – helping to attract, engage, and retain top legal talent.
Booking Enquiry
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All of our consultants have at least 15 years experience. We operate across the globe.