Media training

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Effective communication. It’s something many people find easy to describe but difficult to master. And when dealing with the media, communicating effectively is essential.

The most common mistakes would-be interviewees make are to over-think what they want to say and to focus too much on the detail and not on how they will be received by the reader, the listener or the viewer. It’s the case in the legal sector, as in any other industry, and it often leads to interviews which disappoint the audience, the media and the lawyer themselves.

The good news however is that effective communication is a skill that most people can master with some simple pointers.

Our media training will prepare your lawyers and spokespeople for interviews which give the media what they want. We’ll help you identify the key points you want to make and guide you in how best to present them to deliver better media interviews. That will make it more likely that your team will get the outcome you all want and increases the chances of being invited back again and again – the ultimate accolade, the ultimate outcome.

MD Communications’ highly experienced team of communicators and former TV, radio and print journalists offers a range of options. From group sessions to one-to-one training and preparation for TV and radio interviews, including for the increasingly common occurrence of broadcast interviews being undertaken via Zoom.

We can also help firms identify the most suitable potential interviewees based not just on seniority but on their ability to deliver key messages and the all-important ‘likeability factor’.

For groups of up to 8

  1. Introduction: protecting and promoting reputations
    • Who we are: media creds of the trainers
    • What media want: soundbites, simplicity, someone they like
    • What we want: credibility, coming across well, becoming
    a regular
    • How to get what we want:
    » Three key messages (we can help)
    » Press
    » Radio
    » TV
    » Simple, accessible, easy to understand• Be yourself: people buy people, the likeability factor
    • How not to do it: when interviews go horribly wrong – fail
    to prepare …
    • How to do it: well prepped, well delivered, well done
    • Summary, roundup and Q&A

For groups of 4-6

» Individual broadcast interviews with camera
crew/mic etc
• Skills learnt:
» How to prepare and how to deliver interviews
with a camera/mic
» The difference between live and pre-
» Using your messages to manage the flow
of the interview
» How to engage with the presenter/interviewer
during interview

Advanced session to be delivered by 1-2 trainers plus a cameraman with sound equipment for authentic interview recreation.

  • Senior level figures: Board members, Practice
    Area Heads, Heads of Teams/Departments
  • Partners in teams with high media potential,
    such as Employment, Immigration, Litigation,
    Tax and Planning, Private Wealth, Family etc
  • Senior Associates and Associates in high
    media potential teams
  • A clearer understanding of what the media wants from
  • Easy-to-use tips on how to prepare effectively for media
  • An understanding of how to use key messages to communicate
    effectively during interviews
  • How to present themselves in media interviews to engage more
    effectively with the interviewer and the audience
  • Introductory course (2 hours)
    Advanced session (half-day)
  • Face-to-face
  • Introductory course for up 8 people. Advanced session for groups of 4-6.

Course Trainers

Camila Reed

Camila Reed - Training and Digital Media Director

Camila Reed is a highly experienced multi-media journalist and editor. She has over 20 years’ experience in text and TV within Thomson Reuters, as well as the BBC World Service and magazines. She has experience in front of, and behind the camera and has also produced programmes and makes professional videos. Camila is a confident and articulate television & radio presenter, who also acts as a regular conference moderator. She trains business professionals, government officials and journalists around the globe to get their message across effectively and efficiently.

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All of our consultants have at least 15 years experience. We operate across the globe.