She spent many years at specialist financial and professional services communications agencies, building campaigns and positioning spokespeople around themes and issues-led topics for clients including Hogan Lovells, RBC Wealth Management, and BT for Financial Services.

Louise also spent five years working for both Edelman and Hill+Knowlton in the UAE, leading regional PR programmes for a large portfolio of clients including Abu Dhabi Commercial Bank, Majid al Futtaim, Rothschild, Goldman Sachs Asset Management, and legal advisers MIO Law Firm.

Most recently, Louise was Head of PR and Communications at FTSE 250 technology company ATG plc, where she led external and internal communications through a period of rapid growth and change including an award-winning IPO and two major acquisitions.

Louise works closely with clients on PR and media strategy planning and implementation, message and narrative development, media relations and press office management, thought leadership and research development, and messaging and crisis communications.