Bids and tenders

Image and text based graphic in red and white that reads: Global Reputation Advisors. “Being shortlisted for a respected award can be just as valuable as winning, provided firms are clear about what they were recognised for and by whom.” With MD Communications logo and Linsay Leslie headshot

Linsay Leslie is featured in Financial Accountant magazine

Head of International, Directories & Bids Linsay Leslie is featured in the March / April issue of Financial Accountant magazine, quoted in an article about how accountants can win awards and maximise shortlist success. Financial Accountant is the official bimonthly magazine...


Winning work – understanding why clients buy

Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition...


Top tips for a fresh approach to bidding in 2021

Our head of directories, bids and awards Linsay Leslie outlines top tips and practical advice to help your bid process really take off in 2021. As downward pressure on client budgets and widespread market disruption caused...


The tender is in… ready steady… go?

Let’s face it, tendering can be a painful process and an ever-present but not always welcome reality for lawyers and in-house business development teams. ‘Traditional’ business development activities – networking, seminars and even blogs take time to translate into new clients...


Bidding 101: know the target

As 2019 drew to a close, I ran a training session with a law firm on bidding best practice. A little bit of down time over the Christmas break gave me time to reflect on a frankly critical aspect of...