How do you make ground up plant extracts controversial? Or even sexy? We imagine the advertising agency responsible for the recent 'Beach Body Ready' campaign from diet supplement peddlers Protein World are feeling very satisfied with the results so far, if their brief was to get everyone talking about the...
Using social media for customer service is a trending topic in the PR world at the moment. One of the reasons why it has become so popular is because it offers efficiencies and the chance to boost customer service, both in terms of the response rate and customer satisfaction. However,...
Michael Buble is one of those celebrities who normally can’t seem to put a foot wrong. A voice to die for and an appearance to match, he’s demonstrated a gently cheeky sense of fun and crooner gent attitude over the years in which he has established himself as one of...
I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV. There’s no doubt that communication landscapes in general are changing and, with respect to employment...
Fashion week has just happened in the capital. Whether you were aware of the annual style jamboree descending on Somerset House – and venues throughout the city – or not, this is one of the events for which London has become world-famous. This is partly because many of the biggest...
January is upon us once again and for many of us that means a fairly savage detox after all the champagne of New Year’s Eve and the over indulgence of the Christmas period - the arrival of Dry January. Whether or not you’re taking part in the annual denial of booze this...
In the last couple of months the media has been full of coverage of the activities of the terrorist group Islamic State (ISIS). Although the most high profile content released by the group has made it onto major news networks what many people don’t realise is that there are more...
By now we’re all fairly aware that social media has become an inescapable reality for businesses in most sectors, as well as for individuals in their private lives. With the increasing exposure we’re all starting to get online comes a greater risk of over-exposure – literally. Whether or not you’re...
In March last year, The Law Society published a practice note for solicitors on ‘Protecting Your Online Reputation.’ The note acknowledged not only the importance of the reputation of a firm to its business but also the reputation of affiliated individuals. As channels such as social media have boomed over...
We are all aware of the way in which social media has been heralded as the bright, shiny new saviour of marketing and PR for business – ‘its free! It’s instant! And you can reach everyone!’ Of course all this is true but when you’re considering the value of social...
