Digital and social media

A lion called Cecil, a witch called Walter and a wardrobe full of Twitter abuse

Admittedly, it's quite difficult to generate a massive amount of sympathy for Minnesota dentist Walter Palmer. In case you've forgotten, he managed to see off Zimbabwe's favourite lion, Cecil, while on one of those awful big game shoot safari holidays...


How not to get yourself in a compromising position online

The tabloid allegations surrounding Lord Sewell this week put me in mind of a great book I read recently...


Lessons in Twitter love

Twitter is a wonderful tool – an easy way to reach existing, and new, audiences and to grow a public profile. But you don't have to search too many hashtags for startling examples of Twitter-gone-bad especially so among high profile...


Are you beach body ready?

How do you make ground up plant extracts controversial? Or even sexy? We imagine the advertising agency responsible for the recent 'Beach Body Ready' campaign from diet supplement peddlers Protein World are feeling very satisfied with the results so far,...


Think social media customer service has office hours? Think again…

Using social media for customer service is a trending topic in the PR world at the moment. One of the reasons why it has become so popular is because it offers efficiencies and the chance to boost customer service, both...


Why you shouldn’t post photos of women’s bottoms on social media

Michael Buble is one of those celebrities who normally can’t seem to put a foot wrong. A voice to die for and an appearance to match, he’s demonstrated a gently cheeky sense of fun and crooner gent attitude over the...


A video CV for your firm?

I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV. There’s no doubt that communication...


Technology, the catwalk and the law?

Fashion week has just happened in the capital. Whether you were aware of the annual style jamboree descending on Somerset House – and venues throughout the city – or not, this is one of the events for which London has...


Dry January – toxic digital marketing habits to give up this month

January is upon us once again and for many of us that means a fairly savage detox after all the champagne of New Year’s Eve and the over indulgence of the Christmas period - the arrival of Dry January. Whether or not...


Will the hashtag become a new weapon of terror?

In the last couple of months the media has been full of coverage of the activities of the terrorist group Islamic State (ISIS). Although the most high profile content released by the group has made it onto major news networks...