Digital and social media

A video CV for your firm?

I have just hired a fabulous new PR assistant. I was impressed with her and had a sense of knowing the fit before I interviewed her. The reason was that she sent me a video CV. There’s no doubt that communication landscapes in general are changing and, with respect to employment...


Technology, the catwalk and the law?

Fashion week has just happened in the capital. Whether you were aware of the annual style jamboree descending on Somerset House – and venues throughout the city – or not, this is one of the events for which London has become world-famous. This is partly because many of the biggest...


Dry January – toxic digital marketing habits to give up this month

January is upon us once again and for many of us that means a fairly savage detox after all the champagne of New Year’s Eve and the over indulgence of the Christmas period - the arrival of Dry January. Whether or not you’re taking part in the annual denial of booze this...


Will the hashtag become a new weapon of terror?

In the last couple of months the media has been full of coverage of the activities of the terrorist group Islamic State (ISIS). Although the most high profile content released by the group has made it onto major news networks what many people don’t realise is that there are more...


Social media prenups

By now we’re all fairly aware that social media has become an inescapable reality for businesses in most sectors, as well as for individuals in their private lives. With the increasing exposure we’re all starting to get online comes a greater risk of over-exposure – literally. Whether or not you’re...


Googled your own name lately?

In March last year, The Law Society published a practice note for solicitors on ‘Protecting Your Online Reputation.’ The note acknowledged not only the importance of the reputation of a firm to its business but also the reputation of affiliated individuals. As channels such as social media have boomed over...


How does social media fit into your PR strategy?

We are all aware of the way in which social media has been heralded as the bright, shiny new saviour of marketing and PR for business – ‘its free! It’s instant! And you can reach everyone!’ Of course all this is true but when you’re considering the value of social...


Darling it’s over. It’s not you – it’s Twitter…

As we all head away for the Easter break hoping for a harmonious few days away, it might be a good idea to leave the smart phone at home. It may not come as a shock to many to learn that new research indicates that Twitter users might actually be...


Global business development for smaller firms

The modern reach of large international law firms is incredible. Firms that were once linked only to a region of the UK now have global reach, listing offices across Europe and Asia, and there are now many transatlantic tie-ups and a few high-profile mergers between UK-headquartered firms and firms in...


Social media and disaster response

Social media has been responsible for a number of far-reaching changes in modern society. We're all aware of the way it has provided a fantastic, free marketing channel, as well as a way to communicate with a vast number of people on a totally different scale to anything that has...