Digital and social media

How not to do social media

The use of social media in business - and especially in law - is relatively new and, as a result, it remains a fairly unpredictable beast. As its efficacy effectively depends on the reactions of millions of different users it...


Co-op legal marketing blunder

The opening up of the field of legal advice by the Legal Services Act last year left many in the profession wondering how the playing field was likely to change once other types of organisations began offering legal advice as...


Twitter needs to find its safe place

Twitter and trolls go together like jam and cake, but over the past week the Twittersphere has witnessed the kind of uber trolling that we haven’t really seen that often before – and it has been quite a shock. Bizarrely,...


How important is your law firm website?

Law is one of those professions where reputations have traditionally been built on performance, on interactions, and on who you know.  Given this history, the idea that a few online pages could influence whether or not a firm gets business...


When private communications go viral – it doesn’t matter who you are

The issue of private correspondence ‘going viral’ is not a regular occurrence for the legal profession (although Roll on Friday would like you to think it is!). Lawyers are notoriously cagey when it comes to language, knowing full well the consequences of...


Blog power – still believe it doesn’t exist?

Despite the widely discussed impact that blogs and bloggers continue to have on the digital world, many remain rather skeptical about whether or not that impact actually means anything.  As most of the power of the blog is not especially tangible,...


Lawyers need to rethink their blogging strategies

We recently ran a blogging course with a group of solicitors at our head office on Aldwych, and in preparation I took a look around the web to find some examples of law firms that are blogging well.  I was...