Digital and social media

Social media during COVID-19

Working with a number of international contributors, we launched our white paper “Social media during COVID-19” last month. It’s been downloaded hundreds of times and to continue the conversation we are hosting a webinar on 17 June, which is almost...


Zoom Therapy

Do you have a therapist? I do. I am proud of myself that I do. That I can have 50 minutes to myself. To talk about myself. My pain. So I can be my best self. Covid-19 means I have...


Five resolutions to help boost your social media presence

“New year, new you!” come the cries every January – and the nation is divided into those who embrace this wholeheartedly and those who eschew the whole process. Social media divides lawyers in a similar fashion. Plenty welcome it, many half-heartedly...


Are Christmas cards still in line with your brand?

It’s interesting to see some law firms are using social media posts as an environmentally conscious alternative to Christmas cards. People are urged to ‘like’ the post, with a promise to donate a small amount to charity for every like...


Six ways to maximise your impact at events using social media

Are you attending an event soon? As a lawyer, you may feel inundated with invitations, from charity and CSR related events such as the London Legal Walk, to smaller upskilling seminars and working breakfasts, to vast multi-national networking conferences such...


Did the Daily Mail succeed in sinking the RNLI?

Head a long way north from the Kensington offices of the Daily Mail, and you get to my home town of Darlington. Keep on going, while tacking west, and you get to Bamburgh, where the RNLI Grace Darling Museum commemorates...


Top five social media mistakes made by law firms

When the team and I are helping clients improve their social media presence, we are often asked about things they should avoid doing. So we've pulled together our top five which I hope you'll find useful.

1. Underestimating the importance of video

This...


Is it ok to post jokes on LinkedIn?

We have all seen them: the posts that make you cringe, close your eyes and hope they don't attract too much negative attention. Then perhaps you click the ‘unfollow’ or even 'remove connection' button. That's how I feel when I...


Build your personal brand through social media

Social media and lawyers may not seem a natural fit but this combination is beginning to prove profitable for those that have been early on the uptake. The way that lawyers use social media varies widely across the sector, from embracing...


How to make the headlines through Twitter

If you have a Twitter account, you’ll know that ‘cracking’ this micro-blogging platform isn’t as easy as you might think. The time between joy at gaining a small flurry of followers and realising that @KimKardashian has 59 million is short. And then...