Zoom Therapy
Do you have a therapist? I do. I am proud of myself that I do. That I can have 50 minutes to myself. To talk about myself. My pain. So I can be my best self. Covid-19 means I have to have those sessions through Zoom. Or at least I...
Five resolutions to help boost your social media presence
“New year, new you!” come the cries every January – and the nation is divided into those who embrace this wholeheartedly and those who eschew the whole process. Social media divides lawyers in a similar fashion. Plenty welcome it, many half-heartedly attempt it and others ignore it completely. Whichever camp you fall...
Are Christmas cards still in line with your brand?
It’s interesting to see some law firms are using social media posts as an environmentally conscious alternative to Christmas cards. People are urged to ‘like’ the post, with a promise to donate a small amount to charity for every like received. At first glance, this could be dismissed as a miserly...
Six ways to maximise your impact at events using social media
Are you attending an event soon? As a lawyer, you may feel inundated with invitations, from charity and CSR related events such as the London Legal Walk, to smaller upskilling seminars and working breakfasts, to vast multi-national networking conferences such as the IBA annual conference. However, not only are these...
Did the Daily Mail succeed in sinking the RNLI?
Head a long way north from the Kensington offices of the Daily Mail, and you get to my home town of Darlington. Keep on going, while tacking west, and you get to Bamburgh, where the RNLI Grace Darling Museum commemorates the woman whose efforts on 7 September 1838, aged just 22,...
Top five social media mistakes made by law firms
When the team and I are helping clients improve their social media presence, we are often asked about things they should avoid doing. So we've pulled together our top five which I hope you'll find useful.
1. Underestimating the importance of video
This medium has exploded into the world of social media and...
Is it ok to post jokes on LinkedIn?
We have all seen them: the posts that make you cringe, close your eyes and hope they don't attract too much negative attention. Then perhaps you click the ‘unfollow’ or even 'remove connection' button. That's how I feel when I see people posting jokes on LinkedIn - especially ones in...
Build your personal brand through social media
Social media and lawyers may not seem a natural fit but this combination is beginning to prove profitable for those that have been early on the uptake. The way that lawyers use social media varies widely across the sector, from embracing everything, including Instagram and YouTube, to barely maintaining a single...
How to make the headlines through Twitter
If you have a Twitter account, you’ll know that ‘cracking’ this micro-blogging platform isn’t as easy as you might think. The time between joy at gaining a small flurry of followers and realising that @KimKardashian has 59 million is short. And then there is the disappointment at, well, the quality of the...
Can independent law firms build a global brand?
I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are packed full of meetings, panel discussions and parties and of...