Digital and social media

Is it ok to post jokes on LinkedIn?

We have all seen them: the posts that make you cringe, close your eyes and hope they don't attract too much negative attention. Then perhaps you click the ‘unfollow’ or even 'remove connection' button. That's how I feel when I...


Build your personal brand through social media

Social media and lawyers may not seem a natural fit but this combination is beginning to prove profitable for those that have been early on the uptake. The way that lawyers use social media varies widely across the sector, from embracing...


How to make the headlines through Twitter

If you have a Twitter account, you’ll know that ‘cracking’ this micro-blogging platform isn’t as easy as you might think. The time between joy at gaining a small flurry of followers and realising that @KimKardashian has 59 million is short. And then...


Can independent law firms build a global brand?

I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are...


Oxfam’s Haiti scandal: Crisis PR guided by a moral compass

My local Oxfam shop, which had always seemed busy, closed down permanently recently. There was no link between this and the allegations of sexual misconduct against senior field workers in Haiti, but as a symbol it's striking. The alleged conduct in...


What does it take to create a viral tweet?

If there was an obvious answer to this question then someone could no doubt make a fortune. Recent developments haven’t made this any clearer – as news broke this week that a tweet posted by a 16-year-old boy from Nevada...


Feedback: the unsung hero of the directories process

Hot on the heels of the recent Legal 500 results, the Chambers UK 2018 rankings are due to be released on Wednesday 1st November. While many firms will celebrate good news stories through Twitter and joyous press releases, there will...


How to avoid being part of a social media horror story

Halloween divides the population. There’s the group who live for it: loving the excuse to dress up, spending hours or even days preparing for their big night. There’s the half-hearted: a ripped Primark t-shirt and a dousing of fake blood...


Brands and banter on Twitter: recipe for disaster?

I'm sure over the summer holidays with all the family at home (or even worse in a hot car) there has been the occasional flare up. One such example of online bickering that the Daily Mirror thoughtfully summarised in this...


Twitter – it’s not for everyone

Sadly, homophobia is still a problem in the UK. However, it's not that often you come across a public figure openly and brazenly flouting the acceptance and openness for which British society has become so well known. In what must be...