Twitter is getting a bit of a bad reputation these days. What with the use of Periscope to film sexual assaults and examples of terrible trolling, almost too numerous to count, sometimes it seems like the social media platform has become a destructive and mean place, rather than the hub...
If trend reporters are to be believed, the most innovative new channel for exceptional customer service is via Twitter. This doesn’t just apply to fancy new startups and tech-driven offerings but to all organisations, from the legal sector to fashion and even public services such as the health service.
What’s the first thing you do when you come across somebody new? If you’re anything like me, it’s to Google them and often one of the first hits that comes up is a Twitter account. This series of steps tends to apply to everyone, from potential new clients to someone...
Kim Kardashian is one of the most followed, reported and photographed celebrities around... and, as a result of her recent social media posts, soon none of us will be a stranger to any part of Kim Kardashian it seems. You're probably aware of the photo that ‘broke the internet’ in...
I’ve already talked about the problem of trolling and the fact that it so often happens to anyone who is brave enough to express pro-female statements online – although that’s certainly not the only reason it occurs. But what if it happens to you? What’s the best strategy for coping...
If you, like me, have a tendency to like to use more words, rather than fewer, to get a point across, the 140 character limit on Twitter has no doubt proven incredibly frustrating. It’s almost impossible to tweet informatively and wisely with such restrictions, without resorting to clumsy text speak...
Social sharing is big news for any business looking to see genuine ROI on their digital marketing strategy, as it provides an insight into the kind of content that is making an impression on audiences across social networks. It’s also a way of identifying those brands that social network users...
Last weekend saw one of the most exciting evenings in the UK cultural calendar – the BAFTAs. From an event that was once simply thought of as ‘the UK Oscars but not as good,’ the BAFTAs have become a world-renowned mark of recognition in their own right, attracting the biggest...
Twitter tiffs. Are we fed up of them yet? If your interest in the online arguments of the more famous occupants of this world was waning then the all out rant that spewed forth from Kanye West’s Twitter account last week may well have relit your fire. As well as illustrating...
We often see PR firms having to manage the PR disasters of their less savvy clients. It is arresting, then, when a PR adviser gets something very wrong – and when it happens it tends to attract a lot of attention. Shadenfreude isn’t all that we should respond with when this happens....
