Digital and social media

Your reputation vs the trolls

I’ve already talked about the problem of trolling and the fact that it so often happens to anyone who is brave enough to express pro-female statements online – although that’s certainly not the only reason it occurs. But what if...


The expanding Twitter character limit

If you, like me, have a tendency to like to use more words, rather than fewer, to get a point across, the 140 character limit on Twitter has no doubt proven incredibly frustrating. It’s almost impossible to tweet informatively and...


Video is driving the increase in social sharing: how to get involved

Social sharing is big news for any business looking to see genuine ROI on their digital marketing strategy, as it provides an insight into the kind of content that is making an impression on audiences across social networks. It’s also...


Stephen Fry and the bag lady

Last weekend saw one of the most exciting evenings in the UK cultural calendar – the BAFTAs. From an event that was once simply thought of as ‘the UK Oscars but not as good,’ the BAFTAs have become a world-renowned...


What Kanye West can teach you about Twitter

Twitter tiffs. Are we fed up of them yet? If your interest in the online arguments of the more famous occupants of this world was waning then the all out rant that spewed forth from Kanye West’s Twitter account last...


Becoming the story: PR people who get bad PR

We often see PR firms having to manage the PR disasters of their less savvy clients. It is arresting, then, when a PR adviser gets something very wrong – and when it happens it tends to attract a lot of...


Top 5 social media blunders

We regularly bring you examples of ways in which everyone from politicians to celebrities and even ‘normal people’ have managed to make spectacular blunders on social media that have ended up being very high profile. When it comes to brand...


Can you control naming and shaming online?

It’s an unfortunate reality that most women experience casual sexism as an everyday occurrence. A yell from a white van man as she walks to work, or a presumption she will undertake the lion’s share of household chores; women in...


Taylor Swift and Calvin Harris – a case study

Not that long ago I blogged about Taylor Swift’s pretty immaculate record when it comes to well played moves in Twitter spats. Well, it seems I was tempting fate as the internet has been buzzing with Swift’s name this week,...


Social media: how to fight nice

I took a few days off last week and as a consequence found myself delving into the lives of Taylor Swift and Katy Perry through the medium of Heat magazine. Both are two vastly famous and successful young women who...