This week, our CEO, Melissa Davis, chooses a few brands to illustrate the importance of living by your company values. It only takes a tweet for something to go wrong if your values aren't embedded throughout...
Our CEO, Melissa Davis advises how happy, healthy, engaged colleagues have never been more valuable. In 2022, my conversations with managing partners up and down the country indicate that the recruitment market is much tougher on employers...
Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical....
In an increasingly busy and noisy marketplace, professional services firms need their brand to showcase who they are and why they are different. Getting this right ensures the full value of a firm’s proposition is clear to potential clients. Achieving impact...
