Legal directories and awards

Six out of 10 GCs say they consult legal directories before appointing a law firm, finds MD Communications white paper

Request a copy of our white paper: Legal Directories: Are they still relevant? While legal professionals say directories are genuinely useful, a report released today by MD Communications, shows more than half of law firms believe they don't get the rankings they deserve and 84 per cent are frustrated with the...


The legal directories – are they relevant?

I took part in an IBA webinar last month, titled: ‘Legal Directories: the bane of lawyers' lives, or the way to the stars.' You can listen here if you missed it. There were a dizzying number of people from around the world checking in for it - lawyers and business development staff...


Legal directories submissions – just go for it

We’re in the middle of a bumper month for directories deadlines (particularly Chambers & Partners), from Albania and Australia, to Austria and China. If you’re a bit behind the curve then here are a few tips from our specialist team to help get you up to speed (and into/up the...


Directories, key questions: referees and extensions

Referees are key to the directories process. However, they also provide the source of the widest range of questions we receive from clients who sometimes struggle to get to grips with the way the things work. It doesn't help that different directories have different rules. So, let's start with the...


Legal directories in the Middle East

The 12th April is, apparently, the anniversary of the day that the first US colonists arrived at 'Cape Disappointment'.  This year that coincides with the publication of the EMEA Legal 500. How, I wonder, will you be feeling? Disappointed? Elated? Vindicated? Numb? I'm thinking especially about the Middle East chapters. This is...


Why we think you should enter The Lawyer Awards 2017

The Lawyer is probably one of the best-known publications in the legal sector and every year they throw a rather glitzy awards ceremony where the best and brightest talents in the industry are recognised over a fancy dinner. At MD Communications we regularly help firms to boost their chances of being...


Legal awards: what’s the point?

Could Bob Dylan's apparent ambivalence towards his Nobel prize for literature set the new standard for playing it cool around awards? Well, it doesn't seem to have dampened the enthusiasm of stars of screen, now midway through their awards ‘season'. As nominations open for The Lawyer Awards, the magazine's team are likely...


How to incorporate rankings into your marketing strategy

Legal directory rankings used to be seen as a ‘nice to have,’ a little ego boost once a year and a way of getting one up on your drinking buddies from other firms. Now, with the digital age increasingly making information on firms more searchable, and competition increasing, they have...


Why directory rankings are especially important for independent firms

When it comes to marketing, independent law firms in the UK are increasingly squeezed by the larger budgets and more extensive resources of bigger competitors. Whether a new independent trying to build a reputation, or an established practice looking to grow, opportunities for achieving prominence can be hard to find. Which...


Didn’t get the rankings you wanted? What can you learn?

Some of you will be submitting for the next set of deadlines while still feeling a little bruised about the results which came out a couple of weeks ago. If you did everything you could to get ahead in the Legal 500 or Chambers & Partners tables this year but didn't...