The 12th April is, apparently, the anniversary of the day that the first US colonists arrived at 'Cape Disappointment'. This year that coincides with the publication of the EMEA Legal 500. How, I wonder, will you be feeling? Disappointed? Elated? Vindicated? Numb? I'm thinking especially about the Middle East chapters. This is...
The Lawyer is probably one of the best-known publications in the legal sector and every year they throw a rather glitzy awards ceremony where the best and brightest talents in the industry are recognised over a fancy dinner. At MD Communications we regularly help firms to boost their chances of being...
Could Bob Dylan's apparent ambivalence towards his Nobel prize for literature set the new standard for playing it cool around awards? Well, it doesn't seem to have dampened the enthusiasm of stars of screen, now midway through their awards ‘season'. As nominations open for The Lawyer Awards, the magazine's team are likely...
Legal directory rankings used to be seen as a ‘nice to have,’ a little ego boost once a year and a way of getting one up on your drinking buddies from other firms. Now, with the digital age increasingly making information on firms more searchable, and competition increasing, they have...
When it comes to marketing, independent law firms in the UK are increasingly squeezed by the larger budgets and more extensive resources of bigger competitors. Whether a new independent trying to build a reputation, or an established practice looking to grow, opportunities for achieving prominence can be hard to find. Which...
Some of you will be submitting for the next set of deadlines while still feeling a little bruised about the results which came out a couple of weeks ago. If you did everything you could to get ahead in the Legal 500 or Chambers & Partners tables this year but didn't...
If you could eavesdrop on a conversation that's about you, would you? And would you expect all the comments to be good? With the Chambers & Partners guide to the legal profession now out, firms can opt to pay for a 'Chambers Unpublished' report – a report of anonymised comments made...
Picture the scene. One of the leading directories - The Legal 500 or Chambers & Partners - is published. Next morning the phone rings, and it's one of your lead clients. "I see you dropped a tier this year - so on reflection, we're thinking finish off your current matters...
I’m on a panel at the IBA next week discussing how law firms can best spend their marketing budgets and one of the questions we will be discussing is whether the directories still matter. Some of you may remember that a few years ago, the publishers of the Legal 500 booked...
