Purpose, messaging and brand strategy

Are Christmas cards still in line with your brand?

It’s interesting to see some law firms are using social media posts as an environmentally conscious alternative to Christmas cards. People are urged to ‘like’ the post, with a promise to donate a small amount to charity for every like...


Has the drive for billable hours replaced our sense of purpose and vocation?

Can you keep your staff and lawyers safe? Of course, you might say. The days when a highly flammable cast-off sofa sat in the staff kitchen area are long gone. We even have ‘mind your head’ signs up on the...


Is it time we were all a bit more vulnerable?

I've spent the last few months heading weekly back and forth to Darlington, my home town where my parents still live. My lovely Mum is in the late stages of alzheimers. It’s been almost 10 years to get us where we...


How to grow your brand at the IBA conference 2019 in Seoul

The International Bar Association’s annual conference is fast approaching in the diaries of members and non-members alike. This year, lawyers, academics and all other professionals involved in the legal sector will meet in Seoul, Korea; with the 2020 conference then due to take place in Miami,...


Do you need a nickname?

The Times carried an article last week by Nick Freeman, the lawyer known as ‘Mr Loophole’, whose stock in trade is representing clients facing charges related to motoring offences. Freeman noted that in a crowded legal market "branding and marketing are...


Pro bono week: something to shout about

It’s National Pro Bono Week – a chance to celebrate the breadth and impact of pro bono work undertaken by the legal profession across the year. The debate around whether or not lawyers should publicise their pro bono work is...


Brands and banter on Twitter: recipe for disaster?

I'm sure over the summer holidays with all the family at home (or even worse in a hot car) there has been the occasional flare up. One such example of online bickering that the Daily Mirror thoughtfully summarised in this...


Making the most of the International Barrister™ brand

This week I have been lucky enough to be chosen as the guest blogger for the Bar Council of England and Wales. As plenty of us are heading off to the IBA in Washington next week I thought a blog...


Why your brand can be worth a fortune

Business bible Forbes recently released its eponymous list of the world’s most valuable brands, and while the big names on there are in a branding superleague all of their own,...


50 Shades of $$$

Whether or not you read the book (did you?) there has been no escaping the 50 Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with...