Purpose, messaging and brand strategy

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Pro Bono Week 2023: why it’s important to use your skills for the greater good

Our CEO Melissa Davis looks at why pro bono work is an essential part of your firm’s business strategy. UK Pro Bono Week 2023 is coming to an end, with many firms shining a light on the voluntary work they do in the legal profession. But why would you want...


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Business reputation depends on filling the net-zero void left by wavering governments

Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business. Now, more than ever, all businesses, including law and professional...


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The personal touch: can AI replace humans in client listening?

Client Listening and Relationships Director Julia Hepner looks at the use of AI in the legal world, and explains why personal relationships will always win out. With the increasing prominence of AI in all sectors, it's hard not to feel some trepidation that in this brave new world, we are beginning...


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Pro bono: why giving back is good for you

Our CEO Melissa Davis explains why pro bono is a vital part of our business and outlines the work we do to support important campaigns and charities. As we head towards Christmas our thoughts turn to giving back. It’s part of our business strategy as well as our purpose that we...


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The power of a strong employer brand – David Standard in PM Forum

Our PR, Marketing and BD Director David Standard has been featured in PM Forum, discussing how actions speak louder than words when building your employer brand. David states that both human resources and marketing have a common purpose within a business and working together on an employer brand is a good...


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Why pro bono is crucial for your employer brand strategy

For Pro Bono Week, our CEO Melissa Davis reflects on the wider benefits of pro bono to organisations and individuals, following Fifth Day founder Fred Banning's astute comments in our recent whitepaper. Pro Bono Week is 21 this week. A fully-fledged adult week in the legal calendar which showcases all the...


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New paper finds recruiting and retaining talent the biggest threat to the global legal sector

Increasing concerns over recruitment and retention alongside close monitoring of the global political and economic situation are the main issues legal sector leaders have identified as threats in 2023 and beyond, according to a new report from specialist professional services consultancy MD Communications. The report was launched today (31 October 2022)...


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Why employer brand is the key to retaining and hiring the best talent

Our CEO, Melissa Davis advises how happy, healthy, engaged colleagues have never been more valuable. In 2022, my conversations with managing partners up and down the country indicate that the recruitment market is much tougher on employers and the effects of the pandemic on people’s life choices are becoming clearer… meaning...


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2022 – the year to get your message across

From a marketing perspective, how should professional services firms prepare for 2022? Melissa Davis, our CEO and Founder shares her thoughts. A new year can be a great opportunity for a new start. After the past two years however, I think all of us are just hoping for a little bit...


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Why not having an ESG strategy is the riskiest strategy of all

Chief Executive Melissa Davis looks at the risks for law firms who haven’t yet ensured climate change and other key sustainability issues are at the heart of their strategy and planning. As if we didn’t need any more warnings after COP26, the professional services sector got another wake-up call this week...