Strategic BD support

Latin America: challenges and opportunities for law firms

As a fan of 1980s US TV exports, I'm worried that the five days I have planned in Miami won't include many encounters with people who wear shoes with no socks, or who sport a white blazer jacket with the sleeves rolled up. Instead, this will be time spent with lawyers...


How to incorporate rankings into your marketing strategy

Legal directory rankings used to be seen as a ‘nice to have,’ a little ego boost once a year and a way of getting one up on your drinking buddies from other firms. Now, with the digital age increasingly making information on firms more searchable, and competition increasing, they have...


50 Shades of $$$

Whether or not you read the book (did you?) there has been no escaping the 50 Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with the same hysteria as a new Star Wars film or...


Why professional exchange programmes matter for doing business with Latin America

For the last eight years of my career as a solicitor in the City I have been trying to understand why Latin America is not a key strategic target for law firms in London. Some Latin American countries have the fastest and most stable economies in the world. Businesses are growing...


Don’t fall behind in Latin America

This blog first appeared in the Law Society Gazette on 12th September 2014. If you know your Spanish corporate law firms, it won’t seem surprising that Uría Menéndez is the firm behind Latin America’s first cross-border law firm – which takes the name Philippi, Prietocarrizosa & Uría, as...


Keep your eye on the Latin American ball

London’s Lord Mayor, Fiona Woolf, gave an upbeat assessment of the many opportunities for UK firms in Latin America following her trip to Brazil, Mexico and Uruguay at a Canning House briefing this week. “We can’t do enough in Latin America,” the Lord Mayor said citing Britain’s expertise in infrastructure, energy,...


How can UK and LatAm Law firms effectively collaborate?

Looking at Latin America wondering which country and what areas of law your firm could get involved with to generate new streams of income? Well, lawyers attending MD Communications’ breakfast briefing in London served up some possibilities outlining the pros and cons of doing business in Argentina, Brazil and Uruguay. The...


Global business development for smaller firms

The modern reach of large international law firms is incredible. Firms that were once linked only to a region of the UK now have global reach, listing offices across Europe and Asia, and there are now many transatlantic tie-ups and a few high-profile mergers between UK-headquartered firms and firms in...


Three ways UK firms can grow their Latin American business

UK law firms are among the largest and most well-regarded firms in the world. Yet, outside of a few “Magic Circle” firms, their footprint in Latin America is faint, especially when compared to the Yeti-like tracks made by their US counterparts. US legal dominance in the region reflects a time when...


Peer-to-Peer Recommendations

In the context of successful marketing, the question of what influences people to make the decisions they make is absolutely crucial. The question of where that influence comes from - that which drives people and organisations to make decisions to take certain options is a big one. Peer-to-peer recommendations have...