Last month at the IBA annual conference in Paris, Partner and Head of PR Katherine Howbrook took part in the ‘BD Superpowers and how to harness them’ panel session to discuss data-driven thought leadership. Joining Charlotte Ford, Senior Manager of International BD, Strategy & Relationships at Charles Russell Speechlys, Eve Starks,...
Our CEO Melissa Davis examines why the two sectors have been traditionally reluctant to join forces, and looks at how that could change with a new collaboration agreement. Can accountants and lawyers work together? It’s a simple question, but the answer is mired in convoluted issues that require unpacking. We...
Global Marketing Director and Partner James Hayhurst considers the essential secret ingredient to creating meaningful client relationships. You know what they say: people buy people. That’s always been the way and – I don’t think I’m sticking my neck out too much here – that’s almost certainly going to be the...
From a marketing perspective, how should professional services firms prepare for 2022? Melissa Davis, our CEO and Founder shares her thoughts. A new year can be a great opportunity for a new start. After the past two years however, I think all of us are just hoping...
Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition to the importance of robust processes such as 'bid/no...
Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this year (and perhaps slashed more permanently from many firm budgets...
A common misconception across all sectors is that communications and PR consultants provide a service you can simply clip on to what you do. It would take quite a coincidence for the way a business is run and organised to perfectly match the ideal comms plan. Networks of professional services firms...
MD Communications Partner, Linsay Leslie, recently spoke at the IBA Law Firm Management Committee’s ‘Going for Growth’ summit for small and medium-sized law firms. Chaired by Eric Baijal, BBM Solicitors, and sharing the panel with Rasha Laswi, Tilleke & Gibbins' Tiziana Sucharitkul, and Zeina Obeid, we covered a...
Many people find themselves getting frustrated with Linkedln. Although the platform may appear slightly clunky and off-putting to some, our CEO Melissa Davis explains how investing a small amount of time into it will pay dividends. I train lawyers in how to exploit social media to generate ROI. This fact...
Our Head of Legal Directories, Bids and Awards, Linsay Leslie, looks at how law firms can build and maintain more successful and long-term panel relationships. How often have you put your heart and soul into winning a coveted panel appointment with a key client, only to realise months, or even...
