Strategic BD support

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2022 – the year to get your message across

From a marketing perspective, how should professional services firms prepare for 2022? Melissa Davis, our CEO and Founder shares her thoughts. A new year can be a great opportunity for a new start. After the past two years however, I think all of us are just hoping for a little bit...


Winning work – understanding why clients buy

Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition to the importance of robust processes such as  'bid/no bid' criteria and...


Building an international profile without international travel

Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this year (and perhaps slashed more permanently from many firm budgets in...


Can networks compete with mega-brand marketing budgets?

A common misconception across all sectors is that communications and PR consultants provide a service you can simply clip on to what you do. It would take quite a coincidence for the way a business is run and organised to perfectly match the ideal comms plan. Networks of professional services firms...


Profile building for SME law firms

MD Communications Partner, Linsay Leslie,  recently spoke at the IBA Law Firm Management Committee’s ‘Going for Growth’ summit for small and medium-sized law firms. Chaired by Eric Baijal, BBM Solicitors, and sharing the panel with Rasha Laswi, Tilleke & Gibbins' Tiziana Sucharitkul, and Zeina Obeid, we covered a range of themes, from determining your...


How to use LinkedIn as a business development tool

Many people find themselves getting frustrated with Linkedln. Although the platform may appear slightly clunky and off-putting to some, our CEO Melissa Davis explains how investing a small amount of time into it will pay dividends. I train lawyers in how to exploit social media to generate ROI. This fact tends...


Three magic words for creating successful panel relationships: proactive, consistent, collaborative

Our Head of Legal Directories, Bids and Awards, Linsay Leslie, looks at how law firms can build and maintain more successful and long-term panel relationships. How often have you put your heart and soul into winning a coveted panel appointment with a key client, only to realise months, or even years...


Advertising – getting the best bang for your buck

Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage with their audience. People’s habits have had to adapt, especially as...


Digital marketing: what can professional services firms learn from consumer brands?

There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell, sell their product to their consumers. However, law firms and accountants...


Why tighter marketing resources don’t have to reduce your ROI

Over the last six months, we have seen firms of all sizes tightening their belts when it comes to marketing, but this doesn’t need to mean a reduction in ROI. The key aspects here are efficiency and effectiveness. Before you start yawning, yes, these concepts aren’t new or exciting, but...