Strategic BD support

How to grow your brand at the IBA conference 2019 in Seoul

The International Bar Association’s annual conference is fast approaching in the diaries of members and non-members alike. This year, lawyers, academics and all other professionals involved in the legal sector will meet in Seoul, Korea; with the 2020 conference then due to take place in Miami,...


Networking – can you afford not to?

Our client base has grown further this month with more law firms from the Middle East, North America, Europe and a large group of international accountants joining our client network. When our network grows so does that of all our clients...


Can independent law firms build a global brand?

I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are...


Are law firms innovating fast enough, and more importantly, are they doing it right?

Whether it’s launching a tech innovation hub, developing an internal e-disclosure tool, or adding the role of ‘legal technologist’ to the employee roster, it should come as no surprise that technology is playing an increasingly crucial role in how lawyers...


Expert papers: how giving free advice could win you business

Clients want a lawyer's expertise – that's why they hire you. But while scouring your firm's website will give them some insight into the legal knowledge that you hold, there are more effective ways to highlight the fact that you...


What can the legal sector learn from startups?

The startup is often feted as the future of the business world. At the same time we are constantly made aware that, statistically, a large proportion of startups will eventually fail. So, startups represent both great potential and a lack...


Latin America: challenges and opportunities for law firms

As a fan of 1980s US TV exports, I'm worried that the five days I have planned in Miami won't include many encounters with people who wear shoes with no socks, or who sport a white blazer jacket with the...


How to incorporate rankings into your marketing strategy

Legal directory rankings used to be seen as a ‘nice to have,’ a little ego boost once a year and a way of getting one up on your drinking buddies from other firms. Now, with the digital age increasingly making...


50 Shades of $$$

Whether or not you read the book (did you?) there has been no escaping the 50 Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with...


Why professional exchange programmes matter for doing business with Latin America

For the last eight years of my career as a solicitor in the City I have been trying to understand why Latin America is not a key strategic target for law firms in London. Some Latin American countries have the fastest...