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LinkedIn tips

Text and image based graphic, in blue, white and red, with headshot of Melissa Davis and MD Communications logo. Text reads: Global Reputation Advisors “The latest LinkedIn algorithm update has more in common with a successful business development and personal brand strategy at the IBA or INTA than most realise.”
6May-26

Why being successful on LinkedIn now is just like networking at the IBA

Our CEO Melissa Davis explains how the key takeaways from the latest LinkedIn algorithm report are similar to building your network at the big legal conferences. The latest LinkedIn algorithm update has more in common with a successful business development and...

Image and text based graphic in red and white that reads: Global Reputation Advisors. "Your posts are shown because LinkedIn believes they’ll be useful to the right audience – not just because you’ve posted frequently. For thoughtful professionals, this is good news." With MD Comms logo and Emma Maule headshot
29Jan-26

How to succeed on LinkedIn in 2026

Our Digital Director Emma Maule outlines the recent changes on LinkedIn and explains how to remain visible in 2026. If LinkedIn has felt noisier or less rewarding over the past year, there’s a reason for that – and it’s also...

Image and text based graphic in red and white that reads: Global Reputation Advisors. "LinkedIn now rewards relevance, not volume. To stay visible under 360Brew, focus on clarity, value, and genuine engagement." With MD Comms logo and Emma Maule headshot
11Nov-25

What’s brewing on LinkedIn? The 360Brew AI update explained

Our Digital Director Emma Maule explains the latest LinkedIn update you need to be aware of - 360Brew - and looks at what to do now to remain visible.   LinkedIn has quietly introduced 360Brew – its new large-scale AI ranking...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: "LinkedIn is a great equalizer, allowing you to participate in conversations from a place of confidence." Global Reputation Advisors
4Sep-25

LinkedIn: the great equaliser

Our Digital Director Emma Maule reports from the massive 500-person social media webinar run by the IBA over the summer   What are potential clients more likely to visit, your firm’s website or your LinkedIn profile? Opening the IBA social media webinar, moderator...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: “LinkedIn isn’t just a digital CV. It’s a place to build real relationships, share what you care about, and grow your client base. " Global Reputation Advisors
3Jun-25

How to use LinkedIn as a business development tool for lawyers

Our Digital Director Emma Maule shares her top tips on how to supercharge your BD efforts by making the most of the platform. LinkedIn isn’t just for job seekers or recruiters – it’s a place to build relationships, share your expertise,...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: “With LinkedIn’s ever-changing algorithm and declining organic reach, how can legal marketing teams ensure their firm and its people are presented in the best possible light?" Global Reputation Advisors
7May-25

Law firm marketing teams and LinkedIn – insights from the new algorithm report

Our Digital Director Emma Maule considers what in-house law firm marketing teams can learn from the new algorithm report. LinkedIn remains the most important platforms for law firms – whether it is job seekers checking out your company page or...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Comms logo. Text reads: “LinkedIn is now non-negotiable for BD, so make sure your profile stands out for the right reasons." Global Reputation Advisors
20Jan-25

LinkedIn resolutions for 2025

Our Digital Director Emma Maule reveals her top tips for upping your LinkedIn game in 2025. New year, new you? The new year brings a chance for a fresh start, and that includes your LinkedIn profile. If you’re looking to...