Our Head of Legal Directories, Bids and Awards Linsay Leslie explains how to amplify your Legal 500 rankings.
After all the hard work, your latest legal directory rankings are out. Perhaps a third of your MBD team’s time, as well as a chunk of your lawyers’ time, is spent on providing submission information, so once you’ve got your valued rankings, don’t let them gather dust. But what should you do next?
Here are my quick tips to make the most of your results:
1. Promote your success
Post on social media, update email signatures, and add a news summary on your website detailing your new rankings and stand-out editorial quotes. Create eye-catching graphics featuring the Legal 500 logo (if you have purchased it).
2. Maintain client relationships
If you’ve done well, thank your clients. It’s a chance to reach out and say thank you and, more importantly, ask how they are doing – personally and professionally.
3. Boost morale
Share good news results internally in your Teams or Slack channels, as well as your internal newsletter. Thank teams for their hard work – in person if you can.
4. Audit and update
Use submission date to update ageing biogs, CVs, case studies, and website copy. Rather than go through the same hoops each year with your submissions, take this time to gain an external review. Did you really nail the key messages around what makes your team stand out and, more importantly, did you provide evidence?
5. Key strengths
Having identified the standout areas of your practice, create a content calendar of thought leader pieces to enhance your reputation.
6. Help your bids team
Legal directories are a goldmine for bid teams. In addition to deal and matter information, a well-written practice overview can be a great starter for ten in identifying a team’s main strengths and nailing key messages. Mine directory submissions to update or create a ready-to-use knowledge bank for bids and proposals. The process is also an invaluable audit of each practice area within the firm.
Not happy with your ranking? Seek feedback from the directories and use it positively to inform business development and operational audits and focus on client relationship programmes.
If you’d like any support with your directories submissions, whether you’re already ranked or looking to be, our directories team can help.
Send us a general enquiry, or get in touch with Linsay Leslie or Anthony Notaras directly.
