Digital and social media

Global business development for smaller firms

The modern reach of large international law firms is incredible. Firms that were once linked only to a region of the UK now have global reach, listing offices across Europe and Asia, and there are now many transatlantic tie-ups and a few high-profile mergers between UK-headquartered firms and firms in...


Social media and disaster response

Social media has been responsible for a number of far-reaching changes in modern society. We're all aware of the way it has provided a fantastic, free marketing channel, as well as a way to communicate with a vast number of people on a totally different scale to anything that has...


How to manage a law firm blog?

Most of us are by now familiar with the very positive impact that a blog can have on a business in terms of raising profile and attracting traffic to the website. However, for the uninitiated, blogs can prove to be something of a stumbling block, and if not properly managed can...


Why social media is important for the Bar

The question of policing social media accounts held by solicitors and barristers has recently been in the news when David Harris was fined by the Bar Standards Board for tweets posted on his @Geeklawyer account earlier this year. The fine of £2,500 was for 19 tweets that he posted that...


A guide to Valentine’s Day

Whether you’re single, in a relationship, or somewhere in between, Valentines Day can often be something of a double-edged sword. Few really understand it and yet we all feel forced to acknowledge it in some way, even if it’s only via a shop bought card. However, despite the fact that...


Christmas comes early for local PR

The countdown to Christmas is now well and truly upon us and journalists across the land will be looking ahead to the festive period and thinking as to how they will fill the pages of their publications quickly and easily so they can go and enjoy the season of goodwill. A...


The hierarchy-busting effect of social media

Whilst social media has instigated something of a revolution with respect to marketing, it would seem that this is not the only effect the likes of Facebook and Twitter are having on the business world. A recent social media seminar that was reported in the Evening Standard...


How to get your name trending

Over the past couple of years we have seen many situations that have served as a lesson in how Twitter can bestow immediate notoriety on just about anyone. With its instantaneous nature, millions of members and broad global reach it is both an incredible PR tool and an instrument that...


How law firms can use digital methods to attract clients

There have been enormous changes in the legal world in recent years and one of the most significant has been the shift in the way firms attract clients and generate instructions. Word of mouth recommendations, established networks and reputation are being gradually eclipsed in many parts of the profession by...


Improving the digital experience for your clients

Client service is a very different kettle of fish in 2013 compared to a decade ago. The digital world has opened up a whole new playing field and, thanks to its instantaneous nature, the goalposts of interaction and communication with clients have been moved quite some distance. Many in the law...