Southern Rail hasn't exactly covered itself in glory recently. From disgruntled commuters facing regular disruption to their daily travel, to the barrage of social media abuse and bad press coverage, public perceptions surrounding Southern Rail are pretty darn negative. Of course, the...
Never become the story, runs a well-worn piece of advice to PR professionals. It's a rule I broke this week, with a syndicated quote appearing in 40 international news outlets, including the LA Times, Telegraph, Guardian, Evening Standard and the...
What does it take to create a viral tweet? If there was an obvious answer to this question then someone could no doubt make a fortune. Recent developments haven’t made this any clearer - back in April this year a...
I'm heading over to Berlin this week to speak at the Alliott Group event about building your brand online. Recently, I wrote about Beyoncé and how her distinctive social media strategy works for her (you can read that blog here) – but,...
I'm out in Miami at the moment speaking at the IE Law School conference on how to build a personal brand through social media. Beyoncé is a great example for seminars like this. She is very strategic in her use...
Picture the scene: one of the most famous Millennial faces in the world, hot topics of protest and togetherness, a hippy moment and some seriously cool double denim. Doesn’t that sound like a recipe for advertising success to you? Well, while...
“What do feminists wear?” That might sound like the opener to a joke – probably a bad joke and one that might make you secretly want to slap the person telling it – but it's not. It's the question that's been...
Facebook has a problem today. Or to be more precise, the social media platform has two problems – both are being played out in the media, and one of them was entirely avoidable. Websites where the content is user-generated will always...
I've written before about how easy it is to make a social media faux pas these days - and how the strength of this fluid online world can inflate something small into a trending #fail in no time at all. As...
New Year’s resolutions. Like them or hate them, there’s no doubt that they can be a useful way to set your sights on the goals that you have for the year ahead. While stats tell us that 80% of us...
