I'm heading over to Berlin this week to speak at the Alliott Group event about building your brand online. Recently, I wrote about Beyoncé and how her distinctive social media strategy works for her (you can read that blog here) – but, perhaps unexpectedly, there is also an example far closer to...
I'm out in Miami at the moment speaking at the IE Law School conference on how to build a personal brand through social media. Beyoncé is a great example for seminars like this. She is very strategic in her use of social media - choosing the channels she likes and...
Picture the scene: one of the most famous Millennial faces in the world, hot topics of protest and togetherness, a hippy moment and some seriously cool double denim. Doesn’t that sound like a recipe for advertising success to you? Well, while the recent Pepsi ad staring Kendall Jenner - as a...
“What do feminists wear?” That might sound like the opener to a joke – probably a bad joke and one that might make you secretly want to slap the person telling it – but it's not. It's the question that's been circulating, in one form or another, ever since Harry Potter...
Facebook has a problem today. Or to be more precise, the social media platform has two problems – both are being played out in the media, and one of them was entirely avoidable. Websites where the content is user-generated will always present a problem for the people who run them. For...
I've written before about how easy it is to make a social media faux pas these days - and how the strength of this fluid online world can inflate something small into a trending #fail in no time at all. As if on cue, on 10 Jan @BritishGasHelp tweeter 'Paul' produced...
New Year’s resolutions. Like them or hate them, there’s no doubt that they can be a useful way to set your sights on the goals that you have for the year ahead. While stats tell us that 80% of us will make, and then fail to keep, resolutions such as...
By my calculations I've written 47 blogs this year and I really appreciate the great response they receive and the valuable feedback. But which blogs have been the most read in 2016? All can now be revealed - here's our top five countdown in reverse order (cue DJ chart voice):
The legal sector in the UK is slowly embracing social media and the opportunities it brings. Driving business, building profile, engaging a new audience and reaching out across professional networks are just a few of the benefits that it offers. Of course, you only have access to those benefits if you...
I recently attended the annual International Bar Association conference in Washington DC. Among the working sessions and great networking opportunities there were some fascinating insights on offer into the global legal market – and how to make it work for your business. I was lucky enough as co-chair of the...
