Employer brand

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The ‘20% off’ memo that hit the headlines

CEO Melissa Davis discusses why the real lesson from this awkward experience for Stephenson Harwood is that every internal memo is a press release in the making. It was another one of those ‘oh dear’ moments. Lots of law firms have issued guidance to their teams in recent months on working...


earth day

Is REAL commitment to ESG your best chance to attract talent?

Earth Day came and went this year with little fanfare from the professional services sector but should we be surprised, with energy bills and inflation soaring, asks our CEO and founder Melissa Davis? There are multiple awareness days and campaigning events for professional services businesses to support – either...


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Is your reputation just a tweet away from disaster?

This week, our CEO, Melissa Davis, chooses a few brands to illustrate the importance of living by your company values. It only takes a tweet for something to go wrong if your values aren't embedded throughout the organisation. How values are 'lived' within a company can hugely...


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Why employer brand is the key to retaining and hiring the best talent

Our CEO, Melissa Davis advises how happy, healthy, engaged colleagues have never been more valuable. In 2022, my conversations with managing partners up and down the country indicate that the recruitment market is much tougher on employers and the effects of the pandemic on people’s life choices...


Does telling the world about your CSR efforts change its virtue?

Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical. As you walk down the high street, values leak out...


Planning your communications: use purpose as your compass

In an increasingly busy and noisy marketplace, professional services firms need their brand to showcase who they are and why they are different. Getting this right ensures the full value of a firm’s proposition is clear to potential clients. Achieving impact through purpose is not only about being genuinely distinctive, but...