Employer brand

Businesswoman holding a surf board on the beach in the water

Why employer brand is the key to retaining and hiring the best talent

Our CEO, Melissa Davis advises how happy, healthy, engaged colleagues have never been more valuable. In 2022, my conversations with managing partners up and down the country indicate that the recruitment market is much tougher on employers and the effects of the pandemic on people’s life choices...


Does telling the world about your CSR efforts change its virtue?

Our CEO, Melissa Davis, looks at the part corporate social responsibility plays in a company’s communications and the importance of authenticity and commitment to make it part of your brand identity and company culture. Let us say you are very ethical. As you walk down the high street, values leak out...


Planning your communications: use purpose as your compass

In an increasingly busy and noisy marketplace, professional services firms need their brand to showcase who they are and why they are different. Getting this right ensures the full value of a firm’s proposition is clear to potential clients. Achieving impact through purpose is not only about being genuinely distinctive, but...