Head of Directories Linsay Leslie discusses how to manage referees when submitting to the global legal directories. Securing recognition in a global directory is a lot of work. Although the process is vastly within your domain (including the submission itself), the details that you cannot easily control will frequently affect...
MD Communications partner Keith Hardie addresses the issue of negative feedback from directory referees and how to counter this. He looks at how putting in place a client listening programme can help you to select referees more intelligently. In my years of leading marketing communication for large law firms, one of...
The Tokyo Olympics may be over, but the Olympics of the legal sector (aka the official UK directories season) is just around the corner. Preparation for the research process can be intimidating – and it may seem tempting to skip the prep and leave the writing until the very last...
When it comes to legal directories, the spotlight often just focuses on the submission and referee process. Our head of directories Linsay Leslie looks at what other factors firms should consider and how you can get more value from the directories process.
Partner and Head of Legal Directories, Bids and Awards Linsay Leslie discusses how to craft an awards entry that will stand out to the judges, and provides her top tips on making some noise if you win. In the digital age, effectively communicating your brand and reputation can be challenging, with so...
We work with many law firms around the world and frequently hear low referee response rate as the reason for a lower-than-expected legal directory ranking. There is a lot more to referees than filling in the spreadsheet. Here are our top tips to get the most from your referees and turbocharge...
Our head of directories Linsay Leslie discusses the big question: is the focus of your work meeting the deadline, or presenting a strategic submission? With slightly later than expected Chambers and Partners UK deadlines, our directories team has been enjoying some great strategic planning sessions with firms. It’s hugely...
Feeling disgruntled with your newly released directory results? You’re not alone, we know from talking to law firms across the globe that most will have one or two rankings that they feel let them down. The effect of a not-so-great ranking can be less enthusiasm and buy-in from partners, and...
From March of this year, as the impact of COVID-19 became more and more pronounced, we braced for firms opting out of legal directory submissions. It’s no secret that directories place a huge strain on resource at the best of times. However, as reported in our third directories white paper “
As we continue to grapple with a global situation and an economy that we couldn’t have imagined six months ago, marketeers and business developers within the professional services sector have a key role to play. Events are being reimagined and redefined for an online audience, and we are seeing huge amounts...
