Last week MD Communications celebrated its 7th birthday. Seven years ago while I was sat at my desk at the Law Society running the press office I knew I needed a fresh challenge. I set myself the goal of gaining three clients...
Michael Gove, during last year's EU referendum campaign, famously declared that people had had enough of "experts". He had in mind the economists, scientists, lawyers and vice chancellors who thought Brexit was a terrible idea. Well, for now at least he's...
Never become the story, runs a well-worn piece of advice to PR professionals. It's a rule I broke this week, with a syndicated quote appearing in 40 international news outlets, including the LA Times, Telegraph, Guardian, Evening Standard and the...
Last week I flew to Miami to speak about the power of brands at an IE Law School conference. My flight with American Airlines was uneventful but given what I was due to speak about, it got me thinking about...
Picture the scene: one of the most famous Millennial faces in the world, hot topics of protest and togetherness, a hippy moment and some seriously cool double denim. Doesn’t that sound like a recipe for advertising success to you? Well, while...
Who's up and who's down? After the excitement (or frustrations) of the directories' publication, law firm results season is the next opportunity to ask the question. I don't need to tell you it's a tricky market, and firms are rightly...
Clients want a lawyer's expertise – that's why they hire you. But while scouring your firm's website will give them some insight into the legal knowledge that you hold, there are more effective ways to highlight the fact that you...
The Lord Chancellor's decision this week to cut the discount rate used to calculate lump-sum payouts in personal injury (PI) claims from 2.5 percent to minus 0.75 percent was bad news for insurers but good news for those injured through no fault...
Throughout my career I have frequently had breakfast, lunch and dinner with journalists to build relationships. On one occasion my journo lunch date became an actual date and there was a short romance for a couple of months. Not that...
