PR and reputation management

melissa davis what lies ahead 2024

New industry report highlights AI and staff wellbeing as the biggest challenges for the legal sector in 2024

MD Communications, the leading reputation consultancy for law firms, today launched its annual ‘What lies ahead’ report to assess the risks and opportunities facing the global legal sector in 2024. The report canvassed a broad cross-section of the industry, including managing partners, general counsel, marketing officers and recruiters. Common themes...


anthony notaras whitepaper blog graphic

White papers – go deep, go long

Director of Content Anthony Notaras discusses how law firms should embrace data driven white papers as a key part of their content strategy, particularly if they look beyond the law. Our attention spans might be shorter than they once were, but for law firm thought leadership, a deep and data-backed dive...


steve rudaini law360 writing articles graphic

Steve Rudaini’s Law360 column: writing articles

In his bi-monthly column for Law360, Partner Steve Rudaini outlines useful tips for lawyers when writing articles for the media. “There is more to it than writing an article and having it magically published by a magazine, newspaper or website, no matter how well it has been penned,” notes Steve. Steve explains...


esg world

Business reputation depends on filling the net-zero void left by wavering governments

Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business. Now, more than ever, all businesses, including law and professional...


nigel farage

Money, politics, Nigel Farage … and journalism

When a story breaks that combines the first three topics of the above headline, you can be sure that clickthrough stats (or, once upon a time, print sales) will go through the roof. Unfortunately, and perhaps inevitably, the story shines a light on the fourth headline topic (or should that...


steve rudaini law360 july column

Partner Steve Rudaini’s new column for Law360

In Steve Rudaini’s new column for leading legal publication Law360, he considers how lawyers can build good relations with the press, and what this might look like. Steve discusses the benefits of media visibility and provides his expert advice on how to work well with journalists, and the different avenues this...


steve rudaini law360 quote card graphic

Partner Steve Rudaini features in Law360 on Litigation PR

Steve Rudaini, Partner at MD Communications, has been featured in Law360 writing on the topic of strategies that lawyers can use for success in Litigation PR. Steve looks at why law firms would want to publicise litigation, giving examples of high-profile cases such as Vardy v Rooney and Jonny Depp v...


knitted together

The time is now: why the global legal and accounting sectors need to work more closely together

Our CEO Melissa Davis examines why the two sectors have been traditionally reluctant to join forces, and looks at how that could change with a new collaboration agreement. Can accountants and lawyers work together? It’s a simple question, but the answer is mired in convoluted issues that require unpacking. We ask...


train tracks

Mergers and messaging – don’t forget your marketing and business development teams

In light of the news around the recent high-profile law firm merger, CEO Melissa Davis considers how to secure buy-in from key stakeholders and internal staff members. The pieces of the puzzle appear to fit - the premise seems to make sense. Allen & Overy and Shearman & Sterling. Two huge...


katherine howbrook icaew article

ICAEW features MD Communications Partner in Insights article

MD Communications Partner Katherine Howbrook has been extensively quoted in an ICAEW Insights article on Brand Finance’s annual brand value index, looking at why mid-tier accountancy firms are not currently using brand better to elevate themselves above their competition. Katherine explains that one of the big issues for mid-tier accountancy firms,...