PR and reputation management

katherine howbrook in the law gazette

Katherine Howbrook featured in Law Society Gazette

Partner Katherine Howbrook has been featured in the Law Society Gazette, in an article by Katharine Freeland on greenwashing and ESG reporting. The piece comes as the regulations around the ethical and environmental claims of businesses are tightening, leading to companies of all sizes to rely more heavily on their lawyers. The...


Text and image based graphic in red and blue with text reading: "The vast majority of the success in expanding your network or your profile has little to do with your legal capability." Images are Julia Hepner headshot and MD Comms logo

Building a presence for international firms

Partner and Head of Growth Julia Hepner explains how international firms looking to attract instructions from UK / US firms with a London presence can promote and grow their profile. I work with international firms helping them to build both their profile and network in the UK to lead to growth...


katherine howbrook iwd blog graphic

Please, let’s stop the “Woman-Washing” on International Women’s Day

Partner Katherine Howbrook explains why firms need to wary of their messaging around International Women's Day. Another year, another International Women’s Day, and all the “look at all the amazing women we have working at our firm” posts start rolling through our LinkedIn feeds. Communications teams across the country start getting an...


melissa davis what lies ahead 2024

New industry report highlights AI and staff wellbeing as the biggest challenges for the legal sector in 2024

MD Communications, the leading reputation consultancy for law firms, today launched its annual ‘What lies ahead’ report to assess the risks and opportunities facing the global legal sector in 2024. The report canvassed a broad cross-section of the industry, including managing partners, general counsel, marketing officers and recruiters. Common themes...


anthony notaras whitepaper blog graphic

White papers – go deep, go long

Director of Content Anthony Notaras discusses how law firms should embrace data driven white papers as a key part of their content strategy, particularly if they look beyond the law. Our attention spans might be shorter than they once were, but for law firm thought leadership, a deep and data-backed dive...


steve rudaini law360 writing articles graphic

Steve Rudaini’s Law360 column: writing articles

In his bi-monthly column for Law360, Partner Steve Rudaini outlines useful tips for lawyers when writing articles for the media. “There is more to it than writing an article and having it magically published by a magazine, newspaper or website, no matter how well it has been penned,” notes Steve. Steve explains...


esg world

Business reputation depends on filling the net-zero void left by wavering governments

Partner and ESG communications specialist Katherine Howbrook discusses how businesses must lead the charge following the government’s decision to backtrack on its ESG commitments. The UK government’s decision to water down its green pledges serves as a wake-up call for business. Now, more than ever, all businesses, including law and professional...


nigel farage

Money, politics, Nigel Farage … and journalism

When a story breaks that combines the first three topics of the above headline, you can be sure that clickthrough stats (or, once upon a time, print sales) will go through the roof. Unfortunately, and perhaps inevitably, the story shines a light on the fourth headline topic (or should that...


steve rudaini law360 july column

Partner Steve Rudaini’s new column for Law360

In Steve Rudaini’s new column for leading legal publication Law360, he considers how lawyers can build good relations with the press, and what this might look like. Steve discusses the benefits of media visibility and provides his expert advice on how to work well with journalists, and the different avenues this...


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Partner Steve Rudaini features in Law360 on Litigation PR

Steve Rudaini, Partner at MD Communications, has been featured in Law360 writing on the topic of strategies that lawyers can use for success in Litigation PR. Steve looks at why law firms would want to publicise litigation, giving examples of high-profile cases such as Vardy v Rooney and Jonny Depp v...