PR and reputation management

Tesco’s 5p reputation

Tesco has had its fair share of bad PR over the years, and as a result spends a great deal of resource and time superintending its reputation. Anyone who follows the legal media will know that it is currently facing a Serious Fraud Office investigation, advised by at least two...


Becoming the story: PR people who get bad PR

We often see PR firms having to manage the PR disasters of their less savvy clients. It is arresting, then, when a PR adviser gets something very wrong – and when it happens it tends to attract a lot of attention.  Shadenfreude isn’t all that we should respond with when this happens....


Does anyone really care if you lie?

I'm at the IBA in Vienna this week networking with over 5000 lawyers and I have had numerous conversation about the fate of Volkswagen's brand. To answer this I've started by asking a few questions. Do you own a diesel engine Volkswagen? How does it appear to you when you open the...


Can you control naming and shaming online?

It’s an unfortunate reality that most women experience casual sexism as an everyday occurrence. A yell from a white van man as she walks to work, or a presumption she will undertake the lion’s share of household chores; women in modern Britain are wearily accustomed to being the subject of...


Taylor Swift and Calvin Harris – a case study

Not that long ago I blogged about Taylor Swift’s pretty immaculate record when it comes to well played moves in Twitter spats. Well, it seems I was tempting fate as the internet has been buzzing with Swift’s name this week, linked to all sorts of online arguments. However, it’s not the...


Is Justin Gatlin’s decision to boycott the media right?

When it comes to the media, most celebrities tend to take a cautious, even fearful approach. There’s no doubt that we have seen some horrible invasions of privacy by (mostly tabloid) journalists and some pretty devastating stories about high profile figures, some of which have even turned out to have...


Two tragic events – two very different PR outcomes

The tragic incident at Alton Towers earlier this month has been all over the news. The crash on the park’s Smiler ride left 16 people injured, four very seriously, and immediately hit the headlines for all the wrong reasons. Luckily no one died during the incident, however, it was still...


Is imperfection the way to your clients’ hearts?

The Duchess of Cambridge is one of the most photographed women in the world and both her pregnancies have attracted a mind boggling amount of press and public attention, from her maternity outfits through to the design of the royal nursery for the brand new royal baby. However, whereas the...


Are you beach body ready?

How do you make ground up plant extracts controversial? Or even sexy? We imagine the advertising agency responsible for the recent 'Beach Body Ready' campaign from diet supplement peddlers Protein World are feeling very satisfied with the results so far, if their brief was to get everyone talking about the...


Can law firms learn rebrand tips from a Harry Potter character?

The name Matthew Lewis might not mean that much to you – but Neville Longbottom probably will. Whether or not you’re an avid Harry Potter fan you probably remember the character of Neville Longbottom, the goofy geek who was just never quite in with the cool gang and yet still...