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Purpose, messaging and brand strategy

human in the loop cover
5Oct-26

New report shows relationship building as priority for law firms in age of artificial intelligence

Published at the IBA’s 2026 Annual Conference, ‘Human in the Loop’ shows how the adoption of AI in legal services is increasing the importance of face-to-face relationship building with clients and peers to strengthen lawyers' coveted status as 'trusted advisers'.  London...

Image and text based graphic in red and white that reads: Global Reputation Advisors. “Being shortlisted for a respected award can be just as valuable as winning, provided firms are clear about what they were recognised for and by whom.” With MD Communications logo and Linsay Leslie headshot
24Mar-26

Linsay Leslie is featured in Financial Accountant magazine

Head of International, Directories & Bids Linsay Leslie is featured in the March / April issue of Financial Accountant magazine, quoted in an article about how accountants can win awards and maximise shortlist success. Financial Accountant is the official bimonthly magazine...

purpose event panel - group of four men and three women standing in front of obscured MD Comms logo on big screen, in front of chairs, at 180 Strand
11Mar-26

Purpose in practice: what it really means for organisations

Organisations today are navigating a lot of change. Technology is moving fast, workforces are evolving, and employees expect more from the organisations they work for. In that environment, purpose is starting to look less like a branding exercise and more like...

certificate of dog sponsorship with a large image of a white Bichon Frise
9Feb-26

Crisis comms – how to deliver bad news

CEO Melissa Davis discusses how to deliver bad news without making it worse - and how to use it to build trust. Delivering bad news is one of the hardest things any organisation has to do. The instinct is often to...

Text and image based graphic, in blue, white and red, with headshot of Melissa Davis, front cover of whitepaper, and MD Communications logo. Text reads: “This year’s research findings show a profession at a crossroads. Leaders consistently point to culture and values as their anchor and differentiator” What Lies Ahead 2026 Navigating threats and seizing opportunities In the Press #WhatLiesAhead26
14Jan-26

MD Communications’ new What Lies Ahead 2026 report is featured in the media

We are delighted that our new thought leadership report, What Lies Ahead 2026: Navigating Threats and Seizing Opportunities, has been featured in the media, in three legal trade press publications - the Global Legal Post, Global Legal Insights, and Edward...

what lies ahead 2026 front cover cropped
13Jan-26

What Lies Ahead 2026: AI risk and global uncertainty keep legal leaders awake at night

What do international leaders think will be the biggest threats and opportunities to the legal sector in 2026? This was the question we posed to legal sector leaders across the world for our latest thought leadership paper. Legal leaders worldwide are...

Text and image based graphic in blue and white with headshot of Anna Dabrowska and small image of front cover of guide Text reads: Navigating Global Growth A playbook for independent law firms Anna Dabrowska Partner Wolf Theiss "With lawyers’ wellbeing a ‘clinical concern’, it’s essential to create strategies that address the challenges we face in today’s professional environment.” MD COMMUNICATIONS #NavigatingGlobalGrowth
27Nov-25

The human edge: Why wellbeing and culture are shaping the future of independent law firms

When we talk about what makes a successful law firm, the conversation usually gravitates towards revenue, rankings and reputation. But according to Anna Dąbrowska, Corporate Partner at Wolf Theiss in Poland and Co-Chair of the IBA’s European Regional Forum...

Image and text based graphic in red, white and dark blue Text reads: Read our newsletter! Global growth isn't about scale - it's about trust. Here’s the Playbook. Our latest research explores how independent law firms achieve sustainable, organic growth and build a consistent brand across borders, based on in-depth interviews with law firm leaders. Melissa Davis Founder & CEO MD COMMUNICATIONS Images are front cover of guide, Melissa headshot, and line drawing of paper airplane
14Nov-25

Read our November 2025 newsletter

Our latest newsletter covers the power of relationships to build business, highlights from the IBA Toronto, the launch of our guide to international growth for independent law firms, our new course: Building relationships that last, and we're calling for contributors...

Image and text based graphic in red and white that reads: Global Reputation Advisors. "As a former lawyer and law firm MBD Director, what stands out for me is the impact and value for clients of the global networks curated by their independent firms." With MD Comms logo and Linsay Leslie headshot
12Nov-25

International growth for independent law firms

Partner and Head of International Linsay Leslie discusses why independent law firms must promote and grow their international profile Independent law firms from around the world were out in force at this year’s IBA annual conference in Toronto, where MD Communications launched...