Our Head of Legal Directories, Bids and Awards, Linsay Leslie, looks at how law firms can build and maintain more successful and long-term panel relationships. How often have you put your heart and soul into winning a coveted panel appointment...
Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage...
There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell,...
Over the last six months, we have seen firms of all sizes tightening their belts when it comes to marketing, but this doesn’t need to mean a reduction in ROI. The key aspects here are efficiency and effectiveness. Before you...
The rising confidence and power of in-house legal departments is set to put equality and diversity, technology, and reform of legal fees at the centre of a wide-ranging change in legal services. These are the conclusions of an MD Communications...
The International Bar Association’s annual conference is fast approaching in the diaries of members and non-members alike. This year, lawyers, academics and all other professionals involved in the legal sector will meet in Seoul, Korea; with the 2020 conference then due to take place in Miami,...
Our client base has grown further this month with more law firms from the Middle East, North America, Europe and a large group of international accountants joining our client network. When our network grows so does that of all our clients...
I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are...
Whether it’s launching a tech innovation hub, developing an internal e-disclosure tool, or adding the role of ‘legal technologist’ to the employee roster, it should come as no surprise that technology is playing an increasingly crucial role in how lawyers...
Clients want a lawyer's expertise – that's why they hire you. But while scouring your firm's website will give them some insight into the legal knowledge that you hold, there are more effective ways to highlight the fact that you...
