Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage with their audience. People’s habits have had to adapt, especially...
There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell, sell their product to their consumers. However, law firms and accountants...
Over the last six months, we have seen firms of all sizes tightening their belts when it comes to marketing, but this doesn’t need to mean a reduction in ROI. The key aspects here are efficiency and effectiveness. Before you start yawning, yes, these concepts aren’t new or exciting, but...
The rising confidence and power of in-house legal departments is set to put equality and diversity, technology, and reform of legal fees at the centre of a wide-ranging change in legal services. These are the conclusions of an MD Communications White Paper 'Demanding answers: How general counsel are changing legal...
The International Bar Association’s annual conference is fast approaching in the diaries of members and non-members alike. This year, lawyers, academics and all other professionals involved in the legal sector will meet in Seoul, Korea; with the 2020 conference then due to take place in Miami, Florida. As one of the largest associations of lawyers in the...
Our client base has grown further this month with more law firms from the Middle East, North America, Europe and a large group of international accountants joining our client network. When our network grows so does that of all our clients as we ensure that there are several opportunities to meet...
I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are packed full of meetings, panel discussions and parties and of...
Whether it’s launching a tech innovation hub, developing an internal e-disclosure tool, or adding the role of ‘legal technologist’ to the employee roster, it should come as no surprise that technology is playing an increasingly crucial role in how lawyers and law firms operate. Last year’s PwC Law Firms’...
Clients want a lawyer's expertise – that's why they hire you. But while scouring your firm's website will give them some insight into the legal knowledge that you hold, there are more effective ways to highlight the fact that you can provide exactly what they are looking for. We're not talking...
The startup is often feted as the future of the business world. At the same time we are constantly made aware that, statistically, a large proportion of startups will eventually fail. So, startups represent both great potential and a lack of permanence. Most new businesses generally suffer from a lack of...
