Legal marketing and innovation leader Keith Hardie joins MD Communications as a partner

MD Communications today announced that Keith Hardie, one of the legal industry’s most experienced marketing, change management and innovation leaders, is joining the leading international reputation consultancy as a partner.

Keith brings a wealth of experience to the team of 30 senior consultants at MD Communications. During his 15 years in the legal world, Keith has been responsible for supporting mergers and new office openings, driving international law firm new positioning, creating a leading digital presence and launching new ways of working globally.

He has also been heavily involved in driving legal innovation, helping to establish more than half a dozen legal start-ups and new products – some of which are now highly successful, multi-million pound businesses – and his latest role was as BCLP’s Director of Innovation Marketing and Business Development. Before joining the legal world, he spent, 15 years’ within large corporates, leading communication for multi-billion dollar mergers and supporting major transformation programmes.

As a partner at MD Communications, Keith will advise clients on strategic challenges such as those associated with implementing mergers, driving innovation and culture change, delivering strategic transformation and digitisation, and introducing new approaches to marketing and business development that deliver results. He will also support legal start-ups and those businesses targeting the legal market.

Keith said:

“I am excited about the prospect of using my experience to help clients with their strategic marketing, business development and internal engagement challenges. The industry is facing substantial change, with many firms considering mergers and new products. At the same time, there are new entrants to the market, as well as new technologies, processes and ways of working being introduced throughout the sector. Joining up with Melissa and the great team at MD Communications is the perfect platform to help me identify where I can add value. They are incredibly well liked and connected in the global legal world, and are the go-to consultancy for holistic reputation and relationship management. They rightly command immense respect within the industry, so I am sure we will achieve great results for clients together.”

Melissa Davis, the founder and CEO of MD Communications, said:

“I have known and admired Keith for many years and it is a big day for us that he is joining our team. He has a stellar marketing and business development background and I have watched closely what he has achieved at BCLP and always hoped there would be a day when we could bring our skills together. Keith not only fits our values but he is also great company and I know our clients will achieve immense things with his support whilst also enjoying the journey. Keith is regarded by many as a marketing and commercial leader in the professional services sector and I am extremely proud that he has chosen to merge his skills with ours.”

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