Steve Rudaini’s column in Law360: crisis communications

steve rudaini law360 crisis comms graphic

This month in his regular ‘PR Perspectives’ column for Law360, Partner Steve Rudaini considers how to manage crisis communications.

Steve looks at why managing a crisis matters, how to prepare, and provides a list of top tips for dealing with a crisis when it strikes.

“Reputations — many of which will have withstood the test of time — can be severely damaged, possibly beyond repair, by a crisis that builds momentum in the media and across social media,” writes Steve.

Discussing crisis comms plans, Steve notes that they should include defining when to deploy the plan, a main point of contact, appointing decision makers, scenario planning, and establishing good media contacts.

To manage a crisis, firms and Chambers need to:

  • Recognise when it is a crisis
  • Gather information
  • Be truthful
  • Decide whether to attack or defend
  • Make real changes

Steve concludes with a thought for the Bar, as Chambers, by their self-employed nature, tend to be less ready to deal with crises than law firms.

“Today, high-profile individuals and large corporations are under the spotlight more than ever before. The legal world is not immune from such microscopic analysis and needs to be prepared for a crisis,” he says.

Read the article on the Law360 website

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