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Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: “LinkedIn isn’t just a digital CV. It’s a place to build real relationships, share what you care about, and grow your client base. " Global Reputation Advisors

How to use LinkedIn as a business development tool for lawyers

Our Digital Director Emma Maule shares her top tips on how to supercharge your BD efforts by making the most...

Text and image based graphic, in blue, white and red, with headshot of Emma Maule and MD Communications logo. Text reads: “With LinkedIn’s ever-changing algorithm and declining organic reach, how can legal marketing teams ensure their firm and its people are presented in the best possible light?" Global Reputation Advisors

Law firm marketing teams and LinkedIn – insights from the new algorithm report

Our Digital Director Emma Maule considers what in-house law firm marketing teams can learn from the new algorithm report. LinkedIn...

Text and image based graphic, in blue, white and red, with headshot of Melissa Davis and MD Comms logo. Text reads: "As a currency, an investment, and a competitive advantage, culture has finally come of age.”

Culture wins in legal talent wars

As law firms compete for top talent, culture is no longer a ‘nice-to-have’ - it’s a critical asset. With shifting...

Make content a priority, not an afterthought

Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating...

Top tips: Legal directories – the importance of thinking wider than the submissions

When it comes to legal directories, the spotlight often just focuses on the submission and referee process. Our head of...

Is it ok to post jokes on LinkedIn?

We have all seen them: the posts that make you cringe, close your eyes and hope they don't attract too...

Do you need a nickname?

The Times carried an article last week by Nick Freeman, the lawyer known as ‘Mr Loophole’, whose stock in trade...

Eddie, the Twitter saviour of Southern Rail

Southern Rail hasn't exactly covered itself in glory recently. From disgruntled commuters facing regular disruption to their daily travel, to the...

What does Sheppard Mullin have in common with Beyoncé?

I'm heading over to Berlin this week to speak at the Alliott Group event about building your brand online. Recently, I...

Five social media lessons we can learn from Beyoncé

I'm out in Miami at the moment speaking at the IE Law School conference on how to build a...