CEO Melissa Davis looks at blogging strategy for professional services firms, with expert advice on optimising your blog on social media and for search engines. In preparation for a training session with a client, I had a look around the web to find some examples of professional service firms that are blogging...
It’s the big legal battle which has got everyone talking. And it’s all about caterpillar cakes. But as our founder Melissa Davis writes, it’s outside the courtroom where the real blows will be landed in the reputation and brand skirmishes. What’s in a name, they often ask? And that’s certainly...
Many people find themselves getting frustrated with Linkedln. Although the platform may appear slightly clunky and off-putting to some, our CEO Melissa Davis explains how investing a small amount of time into it will pay dividends. I train lawyers in how to exploit social media to generate ROI. This fact tends...
Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune with the theme of #ChooseToChallenge, one post stood out. Sadly, not...
It’s never the wrong time to think about how you present yourself and make the most of what you have to offer – your personal brand. For Women's History Month, our Founder and CEO, Melissa Davis, looks at some effective ways to help you stand out – and leave a...
Not before time, some say, social media platforms such as Twitter, Facebook and Instagram have taken drastic action against Donald Trump and banned his ability to voice his opinions whilst serving his last week in office. It all looks like the end of the road for a thoroughly dysfunctional relationship between...
Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage with their audience. People’s habits have had to adapt, especially as...
There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell, sell their product to their consumers. However, law firms and accountants...
Over the last six months, we have seen firms of all sizes tightening their belts when it comes to marketing, but this doesn’t need to mean a reduction in ROI. The key aspects here are efficiency and effectiveness. Before you start yawning, yes, these concepts aren’t new or exciting, but...
In a guest blog for The Bar Council, MD Communications CEO Melissa Davis discusses the ways in which barristers use of social media has changed, and explores what those aspiring to build a brand through these networks can learn from those already using it. Melissa spoke to three high-profile barristers –...
