Associate Director Zoe Symonds explains the importance of thought leadership and the influence your expertise can have on your stakeholders. Often perceived as a buzzword in boardrooms, thought leadership has much more depth to its perception and, used effectively, it’s a great way for business professionals to showcase their expertise on...
So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the legal sector and has worked at some of London’s top advertising...
MD Communications today announced that Keith Hardie, one of the legal industry’s most experienced marketing, change management and innovation leaders, is joining the leading international reputation consultancy as a partner. Keith brings a wealth of experience to the team of 30 senior consultants at MD Communications. During his 15 years in...
Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this year (and perhaps slashed more permanently from many firm budgets in...
A common misconception across all sectors is that communications and PR consultants provide a service you can simply clip on to what you do. It would take quite a coincidence for the way a business is run and organised to perfectly match the ideal comms plan. Networks of professional services firms...
CEO Melissa Davis discusses the themes covered in our most recent webinar, which looked at how to protect yourself online while making the most of social media. If it’s the accepted norm that we have to use social media to build our brands, how do we ensure we are protected? This was the topic...
MD Communications Partner, Linsay Leslie, recently spoke at the IBA Law Firm Management Committee’s ‘Going for Growth’ summit for small and medium-sized law firms. Chaired by Eric Baijal, BBM Solicitors, and sharing the panel with Rasha Laswi, Tilleke & Gibbins' Tiziana Sucharitkul, and Zeina Obeid, we covered a range of themes, from determining your...
Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating an effective content strategy. Some law firms spend huge amounts of time and money on expensive website redesigns and setting up social media channels with little thought or resource given to the...
In her latest blog, our founder Melissa Davis looks at how to make your bio stand out on social media and your company website, with a simple six-stage guide. So, you’re online and you’re staring at your profile wondering what to write. Either because you’re writing it for the first time,...
CEO Melissa Davis looks at blogging strategy for professional services firms, with expert advice on optimising your blog on social media and for search engines. In preparation for a training session with a client, I had a look around the web to find some examples of professional service firms that are blogging...
