PR and reputation management

Is being controversial the safest brand strategy?

Unless you've had all news and social media switched off recently you'll have seen the latest Gillette ad. The one which shows a range of suboptimal male behaviour, including sexual harassment, before switching to examples of men at their best – intervening in playground fights, sticking up for women and...


Do you need a nickname?

The Times carried an article last week by Nick Freeman, the lawyer known as ‘Mr Loophole’, whose stock in trade is representing clients facing charges related to motoring offences. Freeman noted that in a crowded legal market "branding and marketing are vital tools with which to influence clients and lure stakeholders"....


Thought Leader Interviews: Jason Smalley

In the first of our series of Thought Leader Interviews, we spoke to Jason Smalley of The Legal Director about the challenges faced by GCs, how they select their external legal advisers and the value of a legal directory ranking in that process.    MD Communications (MDC): Jason, you took part in...


Can independent law firms build a global brand?

I have just arrived in Rome for the annual IBA (International Bar Association) Conference which starts on Sunday. The event is expected to draw record numbers of attendees this year – probably topping 6,000. The weather is very warm, everyone's diaries are packed full of meetings, panel discussions and parties and of...


Gareth Southgate and the beautifully self-deprecating game

This might not be front of mind for most football fans, but for a communications expert the 2018 World Cup has stood out for more than England’s unfamiliar run of success in matches. By my reckoning, it’s the first time an England manager’s PR-strategy has been talked over in mainstream sports...


The Royal Wedding that went suddenly very well

Many, many millions watched the marriage of 'Harry and Meghan' - judged such a success that I can think of the odd hardened republican who raised a glass wishing them well. But were you watching the coverage? Specifically, the very dramatic change in the coverage. For a PR, it was almost...


Gender pay gap reporting: what did we learn?

Many organisations missed the 4 April deadline for reporting their gender pay gap data, but the vast majority of law firms who had to report did. Journalists were waiting for these reports. There are serious issues around equality here, and for many firms there is a case to answer. But here I'm...


Thameslink’s first-class fail

Humour on social media can be a high-risk, high-stakes thing. This is nowhere clearer than in the now-famous Twitter spat between Thameslink and Poundland. Thameslink’s woes stem from the introduction of a new timetable. If you want to know how that’s going, go to National Rail Enquiries’ ‘Live Departure Boards’ page,...


Oxfam’s Haiti scandal: Crisis PR guided by a moral compass

My local Oxfam shop, which had always seemed busy, closed down permanently recently. There was no link between this and the allegations of sexual misconduct against senior field workers in Haiti, but as a symbol it's striking. The alleged conduct in Haiti was repugnant, but the story as played out in...


Giving to charity won’t wash the moral taint off a sleazy event

It's been a tough week for men who attended the Presidents Club fundraising dinner 2018. One moment they were drinking champagne with their mates and perhaps allegedly trying to cop a feel of a ‘host’ who’s young enough to be their daughter while bidding for lunch with Boris Johnson –...