Purpose, messaging and brand strategy

The birthday blog: are all lawyers workaholics? How to take the pressure off

It may not come as a surprise to many to learn that a recent survey has found that lawyers are workaholics. Research by the legal recruiter Robert Walters, which was released at the end of last month, indicated that lawyers...

What’s really in a name?

The latest attempt by the ICAEW to have greater global presence and break into other markets through its support of Chartered Accountants Worldwide (CAW) highlights the difficulties professional bodies and accountancy firms, or any professional service provider, have in exporting their brand overseas. While...