Business bible Forbes recently released its eponymous list of the world’s most valuable brands, and while the big names on there are in a branding superleague all of their own, can smaller businesses learn anything from the sharp practices of these industry goliaths? Sitting comfortably in first place is, and try...
Whether or not you read the book (did you?) there has been no escaping the 50 Shades of Grey publicity wagon as it rolled into action before the official release of the film on 14th February. It was greeted with the same hysteria as a new Star Wars film or...
It may not come as a surprise to many to learn that a recent survey has found that lawyers are workaholics. Research by the legal recruiter Robert Walters, which was released at the end of last month, indicated that lawyers are clocking up an average of 45.9 hours a week...
The latest attempt by the ICAEW to have greater global presence and break into other markets through its support of Chartered Accountants Worldwide (CAW) highlights the difficulties professional bodies and accountancy firms, or any professional service provider, have in exporting their brand overseas. While doing business in other markets has its challenges, building a...
