In his bi-monthly column for Law360, Partner Steve Rudaini outlines useful tips for lawyers when writing articles for the media.
“There is more to it than writing an article and having it magically published by a magazine, newspaper or website, no matter how well it has been penned,” notes Steve.
Steve explains why a lawyer would want to publish an article, looks at what to write about, discusses finding the right publication and how to pitch it, and also considers accessibility and how to maximize the content once it has been published.
The article is forthright about mistakes to avoid:
“Never miss a deadline. Future media opportunities with that outlet will be slim.”
Steve’s expert advice on what to do with the published article to further its reach includes posting it on the firm’s website, sharing it on social media, and sharing it internally with colleagues as well as externally with clients.