Digital and social media

Thought Leadership – what’s all the hype about?

Associate Director Zoe Symonds explains the importance of thought leadership and the influence your expertise can have on your stakeholders. Often perceived as a buzzword in boardrooms, thought leadership has much more depth to its perception and, used effectively, it’s...


Telling the story that you want to – working with a reputation agency

So you’re ready to take the plunge and start working with a PR agency, but how do you maximise your chances of success and get the reputation boost you are looking for? MD Communications’ Global Marketing Director, James Hayhurst, hails from outside the...


Legal marketing and innovation leader Keith Hardie joins MD Communications as a partner

MD Communications today announced that Keith Hardie, one of the legal industry’s most experienced marketing, change management and innovation leaders, is joining the leading international reputation consultancy as a partner. Keith brings a wealth of experience to the team of...


Building an international profile without international travel

Marketing Director Paula Darbyshire explains how your firm can promote itself internationally without having to be physically in the room. Lockdowns and closed borders have reshaped how we do business. With business travel likely to remain off the cards this...


Can networks compete with mega-brand marketing budgets?

A common misconception across all sectors is that communications and PR consultants provide a service you can simply clip on to what you do. It would take quite a coincidence for the way a business is run and organised to...


Social media: will it build or break your reputation?

CEO Melissa Davis discusses the themes covered in our most recent webinar, which looked at how to protect yourself online while making the most of social media. If it’s the accepted norm that we have to use social media to build our brands,...


Make content a priority, not an afterthought

Our Digital Director Emma Maule explains the value of content within your marketing activities and outlines her top tips for creating an effective content strategy. Some law firms spend huge amounts of time and money on expensive website redesigns and setting up...


Taking the Ps: simple tips for a better bio on social media

In her latest blog, our founder Melissa Davis looks at how to make your bio stand out on social media and your company website, with a simple six-stage guide. So, you’re online and you’re staring at your profile wondering what...


Rethink your blogging strategy

CEO Melissa Davis looks at blogging strategy for professional services firms, with expert advice on optimising your blog on social media and for search engines. In preparation for a training session with a client, I had a look around the web...