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Digital and social media
12Mar-21

As social media mistakes go, this one was, well… a bit of a whopper

Our CEO, Melissa Davis, looks at the perils of not thinking before posting on social media, after Burger King's misjudged International Women's Day tweet. In amongst all the positive, supportive and often inspiring posts on International Women’s Day, in tune...
8Mar-21

Standing out, social media and staying away from Zoom filters – build yourself a great personal brand in five steps

It’s never the wrong time to think about how you present yourself and make the most of what you have to offer – your personal brand. For Women's History Month, our Founder and CEO, Melissa Davis, looks at some...
14Jan-21

Social media: a force for good or evil?

Not before time, some say, social media platforms such as Twitter, Facebook and Instagram have taken drastic action against Donald Trump and banned his ability to voice his opinions whilst serving his last week in office. It all looks like the...
5Jan-21

Advertising – getting the best bang for your buck

Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage...
5Nov-20

Digital marketing: what can professional services firms learn from consumer brands?

There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell,...
24Sep-20

Why tighter marketing resources don’t have to reduce your ROI

Over the last six months, we have seen firms of all sizes tightening their belts when it comes to marketing, but this doesn’t need to mean a reduction in ROI. The key aspects here are efficiency and effectiveness. Before you...
21Sep-20

How barristers can make the most of social media

In a guest blog for The Bar Council, MD Communications CEO Melissa Davis discusses the ways in which barristers use of social media has changed, and explores what those aspiring to build a brand through these networks can learn from...
30Jul-20

Time is ripe for a great digital revolution in the legal sector

Ed Vaizey, former Tech and Culture Minister, recently took part in our legal tech webinar. Here he discusses why the time is ripe for a digital revolution within the legal profession. When I briefly practised as a barrister, a quarter...
23Jul-20

Former tech minister questions whether lack of diversity is reason why 88% say legal sector behind other industries on tech

Our legal tech webinar yesterday heralded a lively discussion with a stellar cast made up of former Tech and Culture Minister Ed Vaizey, journalist and author Joanna Goodman, Dentons' Director of Knowledge & Practice Innovations Kathy Valentine, Citi’s Managing...
20Jun-20

Social media lessons: Rebecca Long-Bailey socially distanced from Labour frontbench

Kevin Poulter, Partner at Freeths LLP, recently took part in our social media and reputation webinar. Here he discusses the sacking of Rebecca Long-Bailey after she retweeted an interview which Labour leader Sir Keir Starmer said contained an 'anti-Semitic...