Not before time, some say, social media platforms such as Twitter, Facebook and Instagram have taken drastic action against Donald Trump and banned his ability to voice his opinions whilst serving his last week in office. It all looks like the end of the road for a thoroughly dysfunctional relationship between...
Our Associate Director Zoe Symonds looks at cost-effective ways for professional services firms to engage with their target audience. The past 12 months have made many professional firms revisit their advertising spend as Covid has changed the way companies engage with their audience. People’s habits have had to adapt, especially...
There’s no denying it: professional services are lagging behind the big brands when it comes to digital marketing. This is understandable – the likes of Apple, Nike and Coca-Cola have incredibly huge budgets and their mission is to sell, sell, sell their product to their consumers. However, law firms and accountants...
Over the last six months, we have seen firms of all sizes tightening their belts when it comes to marketing, but this doesn’t need to mean a reduction in ROI. The key aspects here are efficiency and effectiveness. Before you start yawning, yes, these concepts aren’t new or exciting, but...
In a guest blog for The Bar Council, MD Communications CEO Melissa Davis discusses the ways in which barristers use of social media has changed, and explores what those aspiring to build a brand through these networks can learn from those already using it. Melissa spoke to three high-profile barristers –...
Ed Vaizey, former Tech and Culture Minister, recently took part in our legal tech webinar. Here he discusses why the time is ripe for a digital revolution within the legal profession. When I briefly practised as a barrister, a quarter of a century ago, I used to joke that two...
Our legal tech webinar yesterday heralded a lively discussion with a stellar cast made up of former Tech and Culture Minister Ed Vaizey, journalist and author Joanna Goodman, Dentons' Director of Knowledge & Practice Innovations Kathy Valentine, Citi’s Managing Director and GC Sharon Blackman, BT Group’s Chris Fowler, Boyes...
Kevin Poulter, Partner at Freeths LLP, recently took part in our social media and reputation webinar. Here he discusses the sacking of Rebecca Long-Bailey after she retweeted an interview which Labour leader Sir Keir Starmer said contained an 'anti-Semitic conspiracy theory'. You can’t avoid the news that Rebecca Long-Bailey was...
Yesterday we brought together an illustrious panel on the topic of reputation and social media. Representing the journalist viewpoint were two leading journalists - Associate Editor of the Independent Sean O’Grady and the Law Society Gazette’s Commissioning and Features Editor Eduardo Reyes with four top lawyers and QCs – Jo Edwards, Head...
Working with a number of international contributors, we launched our white paper “Social media during COVID-19” last month. It’s been downloaded hundreds of times and to continue the conversation we are hosting a webinar on 17 June, which is almost already at capacity. I enjoyed interviewing many friends throughout the...
