Client Listening and Relationships Director Julia Hepner looks at the use of AI in the legal world, and explains why personal relationships will always win out. With the increasing prominence of AI in all sectors, it's hard not to feel some trepidation that in this brave new world, we are beginning...
Global Marketing Director and Partner James Hayhurst considers the essential secret ingredient to creating meaningful client relationships. You know what they say: people buy people. That’s always been the way and – I don’t think I’m sticking my neck out too much here – that’s almost certainly going to be the way...
Following the publication of LawCare’s ‘Life in the Law’ report last week, our CEO Melissa Davis asks how can we stop the legal sector walking headlong into a mental health crisis. Culture. Wellbeing. Key phrases we hear all the time now as firms of all sizes switch on to the importance of...
MD Communications partner Keith Hardie shares his thoughts on this week’s virtual Legal Business Development and Marketing Conference, hosted by the International Bar Association. Summarising four days of great speakers, collages and roundtables pulled together by our CEO Melissa Davis, Itzik Amiel and Deborah Farone – three leaders of legal marketing...
Partner and Head of Directories Linsay Leslie delves into the psychology behind clients’ buying decisions. Earlier this summer I spoke at an Alliott Global Alliance conference on the topic of improving your tender and pitch win rate. In addition to the importance of robust processes such as 'bid/no bid' criteria and...
Melissa Davis, a member of the IBA's newly founded European Regional Forum wellbeing working party, highlights the IBA's massive wellbeing survey, one of the largest of its kind, which is a first step in addressing the parlous state of mental health in the legal sector. With the focus on wellbeing at...
Founder Melissa Davis looks at why the 72 hours of the ESL was a good thing for fans and customers and a PR nightmare for the owners who marched their clubs proudly to the top of the elite football hill - only to have to beat a hasty, humbled retreat...
In a recent article in The American Lawyer, good friend of MD Communications Jeff Davis explained how the pandemic has made it clear that we are all vulnerable, and being open about it can build much stronger teams. "The secret to connection is sharing your vulnerability with others. They see your...
At our recent private resilience roundtable for international senior and managing, we hosted guest speaker Richard McCann, who overcame a tragic past to become a famed motivational speaker and bestselling author. Positive mental attitude Leading the first part of the webinar, Richard kicked off with a presentation on how we can overcome...
Andi Jarvis, Digital Strategy Director at MD Communications, looks at the case of a firm that sued a client for libel over a negative review, providing recommendations on how to respond, and outlining how part of your brand management should include monitoring online mentions. The recent story of a law firm, Summerfield Browne, winning £28,000 in...
