PR and reputation management

Is it time we were all a bit more vulnerable?

I've spent the last few months heading weekly back and forth to Darlington, my home town where my parents still live. My lovely Mum is in the late stages of alzheimers. It’s been almost 10 years to get us where we...


Thought Leader Interview: Brian O’Gorman

Brexit is still dominating the headlines so it's apt that our latest Thought Leader interview is with Brian O'Gorman, managing partner at Dublin-based law firm Arthur Cox. Brian shares his views on how Brexit will impact the legal sector...


Thought Leader Interview: Daniel Winterfeldt

Daniel Winterfeldt, the founder of the InterLaw Diversity Forum, talks about work-life balance at an international firm, why he set up the forum, the growing importance of diversity when selecting counsel and why he thinks law firms should set diversity...


Did the letter kill the press release?

Communication, it is now assumed, is all about platforms like Twitter - powerful figures check the micro-blogging site to find out if they have been fired, and it’s where we expect to see insults traded.  But the last few weeks, I’ve...


How to make a Johnson of yourself in the Hunt to be leader

If the Conservative party leadership contest were being decided by any means other than the votes of the peculiar constituency of the party's membership, we might be seeing it play out like Shakespeare's Antony and Cleopatra. Think Boris as the debauched,...


Can ‘where’s Boris?’ be a winning game?

The 'Where's Wally?' pictures have quite a following. Wally (stripy bobble hat and matching scarf) is always the same - smiling and waving from within a hugely detailed illustration. It's aimed at young children, but as an adult, it's hard...


Does sorry need to be the hardest word in PR?

Sorry-not-sorry. It’s such a cliché – we make fun of it. No one likes to mess up, and we strive to avoid it. But social media has an immediacy that is part of its power – consider all the angles,...


The benefits of promoting pro bono

The legal profession is rarely lauded by outside circles for its commitment to engaging in pro bono work. Through a purely voluntary endeavour that goes unregulated, most firms levy targets on staff to dedicate a minimum number of hours every...


Should law firms disclose their financial performance to the media?

You could be forgiven for having “survey fatigue” – there just are so many of them, often simply designed to promote some product or other. But the authoritative ones on important issues deserve our attention. One such survey is the Law...


The right PR way to seize the day

What do you think of awareness days? Or indeed awareness days, weeks and months? Last week was International Women’s Day, World Book Day, Panic Day, but only in the US; Rare Disease Day came at the end of LGBT+ History...