PR and reputation management

Thought Leader Interview: Brian O’Gorman

Brexit is still dominating the headlines so it's apt that our latest Thought Leader interview is with Brian O'Gorman, managing partner at Dublin-based law firm Arthur Cox. Brian shares his views on how Brexit will impact the legal sector and his firm and talks passionately about the need for...


Thought Leader Interview: Daniel Winterfeldt

Daniel Winterfeldt, the founder of the InterLaw Diversity Forum, talks about work-life balance at an international firm, why he set up the forum, the growing importance of diversity when selecting counsel and why he thinks law firms should set diversity targets. Daniel, you are the founder and chair of the InterLaw...


Did the letter kill the press release?

Communication, it is now assumed, is all about platforms like Twitter - powerful figures check the micro-blogging site to find out if they have been fired, and it’s where we expect to see insults traded.  But the last few weeks, I’ve been seeing an awful lot of old-fashioned letters making the...


How to make a Johnson of yourself in the Hunt to be leader

If the Conservative party leadership contest were being decided by any means other than the votes of the peculiar constituency of the party's membership, we might be seeing it play out like Shakespeare's Antony and Cleopatra. Think Boris as the debauched, but infinitely more characterful Antony (‘the greatness of life is...


Can ‘where’s Boris?’ be a winning game?

The 'Where's Wally?' pictures have quite a following. Wally (stripy bobble hat and matching scarf) is always the same - smiling and waving from within a hugely detailed illustration. It's aimed at young children, but as an adult, it's hard not to get drawn in. Wally can, of course, always be...


Does sorry need to be the hardest word in PR?

Sorry-not-sorry. It’s such a cliché – we make fun of it. No one likes to mess up, and we strive to avoid it. But social media has an immediacy that is part of its power – consider all the angles, ponder the wisdom of a post, and you might miss...


The benefits of promoting pro bono

The legal profession is rarely lauded by outside circles for its commitment to engaging in pro bono work. Through a purely voluntary endeavour that goes unregulated, most firms levy targets on staff to dedicate a minimum number of hours every year to provide legal advice or representation for public interest...


Should law firms disclose their financial performance to the media?

You could be forgiven for having “survey fatigue” – there just are so many of them, often simply designed to promote some product or other. But the authoritative ones on important issues deserve our attention. One such survey is the Law Society’s Law Management Section (LMS) Financial Benchmarking Survey...


The right PR way to seize the day

What do you think of awareness days? Or indeed awareness days, weeks and months? Last week was International Women’s Day, World Book Day, Panic Day, but only in the US; Rare Disease Day came at the end of LGBT+ History Month, and plans are intensifying for Pride Month. Jazz Appreciation...


Thought Leader Interviews: Laura Devine

To mark International Women’s Day, Laura Devine, principal of Laura Devine Solicitors, reflects on women in the law and the changes she’s seen in the profession through her career. Law since the 1980s I’m not sure the law has changed since I started out in the 1980s but the way law is...